December 17, 2012 | Business of Video | , , , ,

Pricing the Video Job Requires Thinking On Your Feet

Try this as a rule of thumb”¦

If they say how much

You say ten

If they don’t flinch

You say thousand

If they don’t flinch

You say per hour

If they still don’t flinch

You say per guy.

Thanks to Tripp Clemens, a filmmaker and co-producer for Windy Media

While those are the right idea, don’t take them too literally. Here are some pricing tips you can take to the bank.

Clarity About Rates and Charges

Most production jobs should require a chunk of the money up front as specified in your contract. This way the client, too, has an interest in completing the project in a timely fashion. Never get too far ahead of the payments. If the client needs to slow the payments, slow the work to keep in synch.

Don’t Play Lowball

Being the lowest price in town can work against you in many ways. Because you will need to rush the work and cut corners, the work of the lowball provider will not look as good as his competitors, thus taking him out of the running for many higher-paying and more interesting jobs.

Exceed Client Expectations

Make the final product better than the client expects. In the long run, it is quality production that will help grow your business.

To learn more about pricing see Micro & Home-Based Business Product Pricing” from the Oklahoma Cooperative Extension Service. It also applies to services.

For more information on growing your business see Professional Video Producer.

Facebook Comments

Keep Reading...

Happy Birthday to the Man Who Invented Television

Philo Taylor Farnsworth (August 19, 1906 – March 11, 1971) was an American inventor and television pioneer. Today he would have been 109 years old. To read about the man who invented television and how he did it, click here. Facebook Comments

Read More

Kodachrome – A New Magazine from Kodak

“Kodachrome” is a limited edition magazine geared toward people who love “art, film and analog culture.” It goes beyond the world of analog photography and filmmaking. Kodak says it also about film, writing, sculpture, music, graphics. It is about art and analog culture. Issue 01 is being published in a “limited edition run” with 76 […]

Read More
Panasonic AJ-PX270

Panasonic Camcorder AJ-PX270

Panasonic’s handheld AJ-PX270 camcorder records 10-bit, 4:2:2 video using a new codec based on its AVC-Ultra recording format. The new camcorder has 1/3-inch 3MOS sensors and a 22x optical zoom lens with separate zoom, focus and iris rings. Video recording is to microP2 cards (list prices: 32GB microP2 card: $250, 64GB microP2 card: $380). The […]

Read More
Atomos Ninja 2 Captures Pro Res for Less than $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300 First Pro-Res/DNxHR monitor-recorder under $300 The new Ninja 2 from Atomos captures Apple ProRes and AVID DNxHD recording from HDMI cameras for less than $300. The monitor-recorder allows any HD camera to record to a pro format. It avoids the internal MPEG compression. Your output goes […]

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award