December 17, 2012 | Business of Video | , , , ,

Pricing the Video Job Requires Thinking On Your Feet

Try this as a rule of thumb”¦

If they say how much

You say ten

If they don’t flinch

You say thousand

If they don’t flinch

You say per hour

If they still don’t flinch

You say per guy.

Thanks to Tripp Clemens, a filmmaker and co-producer for Windy Media

While those are the right idea, don’t take them too literally. Here are some pricing tips you can take to the bank.

Clarity About Rates and Charges

Most production jobs should require a chunk of the money up front as specified in your contract. This way the client, too, has an interest in completing the project in a timely fashion. Never get too far ahead of the payments. If the client needs to slow the payments, slow the work to keep in synch.

Don’t Play Lowball

Being the lowest price in town can work against you in many ways. Because you will need to rush the work and cut corners, the work of the lowball provider will not look as good as his competitors, thus taking him out of the running for many higher-paying and more interesting jobs.

Exceed Client Expectations

Make the final product better than the client expects. In the long run, it is quality production that will help grow your business.

To learn more about pricing see Micro & Home-Based Business Product Pricing” from the Oklahoma Cooperative Extension Service. It also applies to services.

For more information on growing your business see Professional Video Producer.

Keep Reading...

Digital Bolex Ships

Digital Bolex is Available

The Digital Bolex is now available.

Read More

Canon EF to Black Magic Pocket Cinema Camera Active Metabones Speed Booster

Blackmagic Pocket Cinema Camera now has an Active Speed Booster for Canon EF lenses. This opens up a vast array of great lenses.

Read More
Ricoh S VR Camera

Ricoh Theta S VR Footage

Full HD 360-Degree Spherical Panoramic Digital Camera Here’s what my friend Tim Doherty shot with his Ricoh Theta S. Use your mouse to click and slide the view. The Ricoh Theta S is available on Amazon. The Theta S will shoot 1080p HD at 30fps for up to 25 minutes per charge. It can also […]

Read More
C'est Un rendezvous

Ford Motors remakes “C’était un rendez-vous”

The famous French film of high speed (illegal) driving through the streets of Paris is being remade by Ford Motors and this one will be a 360 degree video.

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award