December 17, 2012 | Business of Video | , , , ,

Pricing the Video Job Requires Thinking On Your Feet

Try this as a rule of thumb”¦

If they say how much

You say ten

If they don’t flinch

You say thousand

If they don’t flinch

You say per hour

If they still don’t flinch

You say per guy.

Thanks to Tripp Clemens, a filmmaker and co-producer for Windy Media

While those are the right idea, don’t take them too literally. Here are some pricing tips you can take to the bank.

Clarity About Rates and Charges

Most production jobs should require a chunk of the money up front as specified in your contract. This way the client, too, has an interest in completing the project in a timely fashion. Never get too far ahead of the payments. If the client needs to slow the payments, slow the work to keep in synch.

Don’t Play Lowball

Being the lowest price in town can work against you in many ways. Because you will need to rush the work and cut corners, the work of the lowball provider will not look as good as his competitors, thus taking him out of the running for many higher-paying and more interesting jobs.

Exceed Client Expectations

Make the final product better than the client expects. In the long run, it is quality production that will help grow your business.

To learn more about pricing see Micro & Home-Based Business Product Pricing” from the Oklahoma Cooperative Extension Service. It also applies to services.

For more information on growing your business see Professional Video Producer.

Keep Reading...

Reversing a Video Clip

Reversing a Video Clip

Reverse motion is a technique you may not have thought of using. But it can, in the right circumstances, add production value for comedy and other artistic effects.

Read More
iPhone 5s shoots 120 fps slow motion

iPhone 5s Slow Motion Video At 120fps

Slow motion makes nearly everything look better. Apple’s new iPhone 5s can do something no other smart phone cannot do – shoot 120 fps. The Canon 7D, the Panasonic GH3 and G5, Sony NEX 5, 6, 7, as well as my own Sony Ea50 all shoot 50p/60p. Straight out of the camera it looks pretty […]

Read More
Parody of Birdman

Make A Parody

Looking for a great topic for your next video? Make a parody of a well-known film. The example above may get your creative juices flowing, but it will only be meaningful if you’ve seen Birdman which just won the Oscar for Best Picture on Sunday night. Below is the full length trailer. The film is […]

Read More
C'est Un rendezvous

Ford Motors remakes “C’était un rendez-vous”

The famous French film of high speed (illegal) driving through the streets of Paris is being remade by Ford Motors and this one will be a 360 degree video.

Read More




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award