In my most recent ezine I urged producers to produce a very short promotional video for
one of the favorite non-profits. This can do more good than you might imagine.
First, it will help the non-profit and these days many need all the helps they can get. They need donations and volunteers. Second, it will be fun to produce a short video you can believe in, and in the process you will meet people. Talk to everyone and exchange business cards. Some of them may think of a video they’d like to produce so naturally they will ask you about your services. Third, it will help you promote your business by getting your name around.
The zoo video above happened accidentally. I was about to start talking to local non-profits to show just what I meant when I recalled I just visited the zoo in Providence just a few days ago. I had taken my cheap palmcorder just for fun and home movies. Later I realized I should put this together and put it on YouTube just like I suggested in the ezine. So voila! Already I’ve had some nice comments about it. Who knows what it might do. As much as I believe in planning ahead, sometimes you’ve also got to be ready to take advantage of opportunities.
I’m going to produce some more short videos for local non-profits just to help them. So why not try this yourself and see what happens. If you do, be sure to let me know so I can give you and the non-profit some free publicity.
David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]Read More
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