Six Ways to Get Referrals from Satisfied Clients

If your clients love their videos, they’ll tell their friends. Most of your competitors will be satisfied with the amount of referral business they get this way. You can do better. Below are six things you can do right now to get referrals from satisfied clients. While these tips are aimed at wedding videographers, they apply to all producers.

1. Bribe them: Offer them a gift for every referral they send you: a free copy of their video, gift certificates to a local gift shop, a month of Netflix, etc.

2. Ask them to act as a reference: Use your feedback form (included in the book Wedding Video For profit) to get their permission to have prospects call them.

3. Send a thank you note every time a previous client refers someone to you (regardless of whether you get the booking).

4. Send a first anniversary card to each couple whose wedding you’ve filmed.

5. Give the couple a gift-wrapped bottle of champagne or sparkling cider when they come to pick up their DVD or thumb drive.

6. Make it a point to ask them for referrals. Make sure every satisfied client walks out of your office with a handful of your brochures or business cards.

Excerpted from Wedding Video For Profit.


Keep Reading...

Panasonic AJ-PX270

Panasonic Camcorder AJ-PX270

Panasonic’s handheld AJ-PX270 camcorder records 10-bit, 4:2:2 video using a new codec based on its AVC-Ultra recording format. The new camcorder has 1/3-inch 3MOS sensors and a 22x optical zoom lens with separate zoom, focus and iris rings. Video recording is to microP2 cards (list prices: 32GB microP2 card: $250, 64GB microP2 card: $380). The […]

Read More
black betty camera

Black Betty Camera

The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.

Read More
Bob Dylan TV

Bob Dylan TV

Bob Dylan Video or is it TV. It has 16 channels.

Read More

Happy Birthday to the Man Who Invented Television

Philo Taylor Farnsworth (August 19, 1906 – March 11, 1971) was an American inventor and television pioneer. Today he would have been 109 years old. To read about the man who invented television and how he did it, click here.

Read More




Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award