November 19, 2010 | Uncategorized

Sony To Develop A Professional E-Mount Camcorder


Sony Corporation announced today that it is developing a new type of E-mount interchangeable lens camcorder for professional use that is equipped with a Super-35mm equivalent large format CMOS sensor. This new addition to Sony’s professional “NXCAM” line will be available in the middle of 2011.

Already a key player in the 35mm digital cinematography business with the highly acclaimed “CineAlta” F35 and SRW-9000PL for high-end digital cinema production, Sony has just strengthened its lineup in this category with the recent PMW-F3 announcement. In addition to this, with this new “NXCAM” HD camcorder now (still under development), Sony looks to further strengthen its position in the entry-level segment by providing an affordable yet highly capable professional solution for many applications including independent film, music video and corporate communications all looking for the cinematic look.

This “NXCAM” HD camcorder under development will be equipped with a Super-35mm equivalent sensor, a widely used film stock size in the film industry that is perfectly designed for capturing motion picture. This new sensor will have extraordinary performance in terms of picture quality and sensitivity, and is able to create rich “Bokeh” effect (beautifully defocused image) that is perfect for artistic story-telling in motion picture.

Thanks to the adoption of the E-mount interchangeable lens system that is identical to the “α” series NEX-5, 3 and “Handycam” NEX-VG10, the E-mount lenses will be compatible with this new professional camcorder. In addition, a very short flange back distance (the distance between lens mount surface and sensor surface) let various “α” A-mount lenses be mounted via a mount adaptor (LA-EA1). Furthermore, it is also possible to attach many other lenses using third-party mount adaptors*1. With such flexibility, users will be able to experiment with various creative expressions by exploiting the characteristics of different optics.

Currently Available E Mount Lenses

* SEL16F28 – 16mm f/2.8 pancake lens
* SEL1855 – 18-55mm f/3.5-5.6 zoom lens
* SEL18200 – 18-200mm f/3.5-6.3 telephoto zoom lens

The recording format for this new HD camcorder will be AVCHD, a widely supported format by many non liner editing software vendors and the same format as HXR-NX5 “NXCAM” camcorder.
There is also a plan to implement 1080p (60p / 30p / 24p*2 or 50p / 25p) recording modes.
(MPEG4-AVC/H.264 compression will be used for these modes.)

*1 Not all types of adaptors and lenses are guaranteed.
*2 59.94p / 29.97p / 23.98p respectively

Keep Reading...

Great example of a short business video

A Great Business Video From LLBean

Sometimes simple is better. This is the kind of business video you could do for your clients. It’s effective and relatively easy to produce. There’s no fancy graphics or After Effects work. A simple sound track with VO and one instrument music. Most of the lighting was available light. But just because the video seems […]

Read More
video transfer business

My Video Transfer Business

My video transfer business has grown from just doing video to DVD to film and photo transfers. The related services help the customer and grow the business.

Read More

Better Than James Bond – Sunglasses that Record 1080p with Audio

These glasses give new meaning to the term POV!. 1080P with audio. Records up to 60 minutes. Works with MAC and PC. Download with USB cable.

Read More
octospot-records-4k-video-656-feet-underwater




Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award