Yahoo has released a new study called “The Migration to Mobile Video.” The study was developed to understand how consumers use mobile video and why mobile video is growing.
The main findings are that:
1. They found that video is growing more quickly on mobile devices more than tablets or PCs. Over half of video viewers use smartphones more often to watch video than they did last year despite smaller screens and short battery life.
2. Ads should be tailored across devices. Most video ad impressions are already being served across devices, but they should be designed for each device.
3. Advertisers should think cross-screen. Video exposures across multiple devices led to higher brand awareness, helped awareness, and favorability.
Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]Read More
On Tuesday November 8, 2016 GoPro issued a Go Pro Karma Recall and yanked its new Karma drone from retailers shelves because some of them lost power during flight. What caused the power loss has not been announced. The HERO5 Black and Karma Grip are not subject to recall. However, if you purchased the Karma […]Read More
GoPro HERO4 Session Camera Price Cut From $399 to $199 The GoPro HERO4 Session Camera is the smallest, lightest GoPro yet. It features easy one-button control to power up and capture videos or stills with one press. The camera captures 1080p60; 720p100; and 1440p30 video. This camera is waterproof down to 33 feet so it […]Read More
GoPro and Google have joined forces to create a Virtual Reality camera rig with 16 GoPro HERO4 cameras. It’s called Jump. It can transform 16 pieces of video into one stereoscopic 360 degree VR video. The 360 degree camera array allows all 16 cameras to act as one. This makes camera syncing easy, and includes […]Read More