Yahoo has released a new study called “The Migration to Mobile Video.” The study was developed to understand how consumers use mobile video and why mobile video is growing.
The main findings are that:
1. They found that video is growing more quickly on mobile devices more than tablets or PCs. Over half of video viewers use smartphones more often to watch video than they did last year despite smaller screens and short battery life.
2. Ads should be tailored across devices. Most video ad impressions are already being served across devices, but they should be designed for each device.
3. Advertisers should think cross-screen. Video exposures across multiple devices led to higher brand awareness, helped awareness, and favorability.
On Tuesday November 8, 2016 GoPro issued a Go Pro Karma Recall and yanked its new Karma drone from retailers shelves because some of them lost power during flight. What caused the power loss has not been announced. The HERO5 Black and Karma Grip are not subject to recall. However, if you purchased the Karma […]Read More
These glasses give new meaning to the term POV!. 1080P with audio. Records up to 60 minutes. Works with MAC and PC. Download with USB cable.Read More