Yahoo has released a new study called “The Migration to Mobile Video.” The study was developed to understand how consumers use mobile video and why mobile video is growing.
The main findings are that:
1. They found that video is growing more quickly on mobile devices more than tablets or PCs. Over half of video viewers use smartphones more often to watch video than they did last year despite smaller screens and short battery life.
2. Ads should be tailored across devices. Most video ad impressions are already being served across devices, but they should be designed for each device.
3. Advertisers should think cross-screen. Video exposures across multiple devices led to higher brand awareness, helped awareness, and favorability.
You’ve seen Skycam in operation in NFL games and in feature films for those remarkable shots that seem to follow the ball in the air. Skycam is a computer-controlled, stabilized, cable-suspended aerial camera system. It maneuvers the camera through three dimensions often over a football field or arena. The camera package weighs over 30 lbs. […]Read More
Khaled Khatib working on the Oscar-winning documentary short “The White Helmets.” “The White Helmets” tells the story of a group of civilian volunteers in Aleppo who search for and rescue bombing victims. The White Helmets often claw out the rubble with their bare hands. They have saved over 78,000 people who were buried from the […]Read More
These are some of the most shared video ads in 2015. I did not include movie trailers, music videos for popular artists or any videos that are not possible without a large budget. I’ve tried to include only those that could be produced by a videographer like you or me. Most of the Best Shared […]Read More
GoPro introduces 2 new GoPros and a Drone. The new Hero 5 Black ($399 )includes a 2-inch touch screen display. The new Hero 5 Session ($299) is intended as an entry level camera. Both cameras have built-in waterproof casings, good for up to 10 meters. Both cameras can shoot 4K video at 30 frames. The […]Read More