There are a number of companies that purport to “produce” very low-cost business videos by using inexperienced producers who audition their talents on the Internet and only deal with the business client after a contract has been made. Some of those companies include:
Not surprisingly, the videos are pretty lightweight. GeoBeats videos seem to be made entirely of still photos edited into videos with stock music and weak narration. Some are better than others, but it’s obvious that these types of videos are produced very quickly and by-the-numbers.
For a couple hundred dollars, it’s an easy sell to businesses. They may be thinking they are ahead of the game, but I like to look at the number of views a video has had. If only 50 people have seen it in six months, it’s pretty much worthless. And that kind of number is not uncommon in these cheapie videos.
At least they are not (yet) trying to outsource the production to China. These videos are shot at the business owner’s location so they require a local videographer. Young and inexperienced videographers get experience from this work and very small paychecks, but this makes it harder for real production companies to compete. That’s how business works many will say.
Wal-Mart does have positives: Great efficiency in buying and low prices, more choices for the consumer, employment for poor people who want to work. But don’t forget the negatives. Many Mom & Pop stores are forced out of business. Wal-Mart wages and benefits are very low. No one knows your name when you walk into the store. The charm and sense of community of small-town businesses is lost. Economists says that overall Wal-Mart helps the national economy, but I’m not sure it’s worth the cost. Wal-Mart is one of the largest private employers in the world.
What’s your opinion of this type of video production company?
Sometimes simple is better. This is the kind of business video you could do for your clients. It’s effective and relatively easy to produce. There’s no fancy graphics or After Effects work. A simple sound track with VO and one instrument music. Most of the lighting was available light. But just because the video seems […]Read More
This video shows you how to make car shots without spending a fortune. These shots work in so many types of films.Read More
4K TV describes any TV display technology with a total pixel count which is 4 times the final resolution that you’d find in ordinary Full HD TVs It need not have exactly 4,000 or more pixels horizontally. In fact most 4K TVs have a resolution of 3,840 x 2,160 while some have more than 4000p […]Read More