If you look closely at the names of those two boats, you’ll get the concept that has put many kids through college. The big boat is named Change Order. The small dinghy is named Original Contract. It’s a concept I first observed in the construction business. The client wants to change some part of the project from what was specified in the original contract agreement. It may be something like adding a window or moving a door or something even more trivial. These changes generally take more work and that costs money. To make the change, the client must agree to a new contract or change order with new prices and terms.
The concept works in video too as well as in many other fields. But you have to make it part of the deal from the start. It must be prominently placed in the contract. Point it out to your prospective client. Explain it. Invite discussion. Make it an integral part of every contract you offer. It will make your business more profitable and remove those uncomfortable feelings that can come from the grey areas inherent in every artistic business. Clearly spell it out in writing.
I learned this the hard way, but when I figured it out, it changed my business in a good way. I wrote a report about this just for video producers. The strategy is fully explained. The report includes several video production contracts you can use that include Change Order Forms. You’ll see exactly how to use them in your video productions.
Every day some 8 Billion videos are viewed on Facebook, but most of them are viewed silently. As you probably know, video on Facebook plays automatically, but the sound is off by default. And most people really do not want to turn the sound on. So if you’re trying to promote anything with a video […]Read More
4K TV describes any TV display technology with a total pixel count which is 4 times the final resolution that you’d find in ordinary Full HD TVs It need not have exactly 4,000 or more pixels horizontally. In fact most 4K TVs have a resolution of 3,840 x 2,160 while some have more than 4000p […]Read More
Below is an example of Google Earth in a business video, in this case a real estate tour (just the first 40 seconds). The cloud footage is not Google, simply stock footage. Google Earth can create powerful HD videos of virtual trips anywhere around the world. What business client would not want a fly in […]Read More
The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.Read More