An awful lot of videos are not watched more than 10 or 20 seconds. Lack of professional polish is a major reason. The first thing the audience sees must look awesome. A video intro or logo animation also known as a “logo sting” can do the job. Hollywood has been using them for about 100 years. You should too. How many times have you watched the Universal title sequence? And you keep watching it because it is so entertaining. Ah, but the catch – big budgets.
Awesome Video Opening or Logo Sting for $15
That is no longer an excuse. I’ll show you how to do it quickly and very inexpensively. Many of the great video openings or logo stings you have seen are created by an After Effects wizard. But if you’re not a motion graphics artist, and you can’t afford to hire one, there’s a great strategy you can use.
Go to http://videohive.net . Then go to the “After Effects Project Files” and click Logo Stings or Openers. You can buy one of their templates for $10 or $15. Just replace their logo or name with your logo or name. If you do not have After Effects, do not worry. Go to http://www.fiverr.com. Type in “Video Hive.” The results will be people who do After Effects with Video Hive files. You can also search for After Effects template. The results will say something like I will edit any Adobe After Effects template. You can upload the Video Hive template you bought to Dropbox or Google Drive since they are often too big for email.
Where can you use this great new opening? Your demo reel, your client’s video, your YouTube videos, to name a few. It could also be used for the title of the video. This logo sting or opening will help your video look more polished and professional for very little money.
But what if you don’t have a good logo? You can get some really good crowdsourced logos. And there are so many different versions and ideas that it would be hard not to do well with this approach. Go go 99 Designs or Crowd Spring. Answer some simple questions about your business. Designers from around the world will submit their designs to you on spec. Choose the one you like and pay $200- $300. It will take a couple days, but it’s a fun process and you will then own your company logo. Ask any Fortune 500 how important their logo is to their business.
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