How To Use Time Lapse Scenes in Business Videos

Time lapse scenes in business videos.

To play this time lapse again, refresh the page.

While it does take a lot of time, a time lapse scene in your video can add a lot of production value to any business video. The question is your client’s budget. A very low budget video usually cannot justify the investment.

Since the process is different for every camera, we won’t get into the how-to details for every camera. You can shoot time lapse with any video camera including a smart phone.

1. Using a conventional digital video camera, you record 30 minutes of footage and speed it up in your editing program so it plays for 10 seconds. Many cameras have an “interval recording” recording option in which the camera automatically captures one frame or frames. Footage recorded by a camera with this recording option, does not require post production.

2. With a DSLR and an intervalometer, you record thousands of still photos and then produce the time lapse film using Adobe Lightroom, Adobe Camera RAW plug-in for Photoshop or Adobe After Effects. This is the most powerful and popular technique.

3. Smart Phones too, For Iphones there’s an app called iTimeLapse. For Android phones there are several including one called Time Lapse Camera.


For any time lapse camera, you will need a good tripod. There is no hand-held in time lapse! There are many time lapse calculators on the Internet. A simple search will show the latest.

What Kind of Scene to Record in Time-Lapse

The primary requirement of any time lapse sequence is that there be motion. Something must be moving in the frame. It could be clouds, the sun, stars, people, cars or anything you can imagine. If the movement is too subtle, it looks more like a photograph than video and quickly becomes boring.

One of the most popular subjects of time lapse in business videos is the production or assembly process.

For instance, see this very cool time lapse of the construction of a Boeing 737 airplane. This same approach can be used with the construction or assembly of much smaller products.

Here’s a simple time lapse you could adapt to many businesses. This one shows office workers.

Here’s one of a process showing a typical day in the life of a Kettle Korn concession stand. It’s used to entice people to start their own Kettle Corn Business.

Here’s a clever idea. A chalk artist is painting sidewalk art that is actually an ad for Nvideo. It was at staged at SIGGRAPH 2012.

A Time Lapse sequence of a Wikipedia page being edited over a period of time.

A tried and true time lapse scene is the conference room, stadium or other venue filling up with people and then emptying. This technique could be used to demonstrate the popularity of a produce or brand.

If you don’t have the time or budget to produce a time lapse sequence, you can always buy one from a stock house for as little as $6 from Videohive.net or from gettyimages.com where you can spend $600 or more on one time lapse clip.

For some inspiration see time lapse of a year from Adrien Mauduit Films.

Show me your time lapse.

For other types of scenes for a business videos, see Professional Video Producer


Keep Reading...

Lufthansa and DJI Drone Technology

Lufthansa & DJI Develop Commercial Drone Technology

Lufthansa and DJI Drone Technology Lufthansa Aerial Services, a division of Lufthansa Consulting, today signed a deal with DJI to use the world’s leading drone-maker’s aerial platforms to develop commercial applications for its key customers. A recent pilot project to inspect rotor blades on wind turbines was just completed by the Lufthansa and DJI. Other […]

Read More
2015 Oscar Nominations

2015 Academy Award Nominations

2015 Academy Award Nominations, Best Picture, Actor, Actress, Director, Supporting Actor, Supporting Actress, Documentary Feature, Documentary Short, Cinematography, Short Film, Editing, Screenplay, et al.

Read More
Transfer videotapes

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]

Read More
intern in video production

Internships in Video Production, Social Media and Investigative Reporting

By Madison Dudley Student Press Law Center. Originally published at http://www.splc.org/article/2018/09/october-internships The following has been edited by VideoUniversity.com for timeliness and appropriateness. October 12 The Washington Post Summer Internship Program – The Washington Post offers opportunities for interns across multiple departments within the organization. Interns will be placed in all beats and work closely with […]

Read More


One thought on “How To Use Time Lapse Scenes in Business Videos

  1. Hal Post author

    Just received the following email about using time lapse in a business video:
    Hello Hal,
    I just read your article on time lapse for business videos, and thought it was pretty good. My first video as a business was a time lapse. Just wanted to pass along the link because you mentioned to show you our examples. Feel free to use it as an example if you see fit. The video is here.
    https://www.youtube.com/watch?v=u4AhvD-W0ZA

    It was 9 artists over 8 days, and was done with various DSLR’s with intervalometers. It took over 20,000 images to create this short 3 minute video. Thanks.

    Lee Wilson
    New Season Productions

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award