Marketing With Digital, Video Chapter 2 – Scenes From A Marketing Video

Excerpts

from the book

Marketing With Digital Video Buy The Book Here

© Oak Tree Press ALL RIGHTS RESERVED

by Hal Landen

The following eight types of scenes can be used to construct almost any marketing video:

Still Photographs

Testimonials

Manufacturing Process

Product or Service in Action

Message from the President

Re-enactment

Computer Scenes

“The People of Acme”

You’ll recognize these scenes; they’ve appeared in successful commercials for decades. Your video could use just one or all of them. Here’s a thumbnail script showing how they might be used in a promotional video for the Acme Sailboat Company.

(Still Photographs)

QUICK SHOTS OF THREE 100 YEAR OLD PHOTOGRAPHS: THE ORIGINAL ACME FACTORY IN 1897 WITH HORSES TIED IN FRONT OF THE BUILDING; A SAILBOAT ON TOP OF A HORSE-DRAWN CARRIAGE; JOHN ACME AT THE HELM OF CRUISING SAILBOAT SURROUNDED BY OCEAN

Narrator: “The Acme Sailboat Company was founded in 1896 by world famous sailor John Acme…”

(Testimonial)

AT A MODERN MARINA WE SEE LIVE SHOTS OF A STUNNING ACME SAILBOAT. A SALTY LOOKING MAN HOLDS A BABY IN ONE ARM AND LEANS AGAINST THE WHEEL OF THE BOAT. HE TURNS TO THE CAMERA AND SAYS, “My family and I just crossed the Southern Ocean in this boat. We hit a tropical storm. In any other boat, we would not be here to tell the story. This well-built boat saved our lives.”

(Manufacturing Process)

IN THE HIGH TECH ACME FACTORY FIVE SAILBOAT HULLS ARE IN VARIOUS STAGES OF COMPLETION BY WORKERS IN UNIFORMS. A WOMAN IN A RED HARDHAT ADJUSTS TEST EQUIPMENT ON A COMPLETED HULL. A CLOSE-UP OF THE TEST INSTRUMENT READS “100%”

Narrator: “Every Acme hull undergoes a rigorous Quality Assurance Program…”

(Product or Service in Action)

A FAMILY OF FOUR ARE HAPPILY SAILING THEIR ACME BOAT IN THE

EMERALD GREEN WATERS OF THE CARIBBEAN. THEIR BOAT IS PULLING AHEAD OF THREE OTHER SAILBOATS.

(Message From President)

PRESIDENT, JOHN ACME III AT HIS DESK. ON THE WALL BEHIND HIM ARE AWARDS FOR BOAT OF THE YEAR, 1ST PLACE IN A RACE, SAFETY AWARDS, ETC. JOHN SAYS TO CAMERA, “My family has operated this business since my grandfather started it. We take great pride our boats and you have my personal guarantee that every boat…”

(Re-enactment & Computer Scene)

A BOAT DESIGNER IS WITH A COUPLE WHO ARE LOOKING AT HIS COMPUTER SCREEN OF THE INTERIOR OF THEIR BOAT. THE COUPLE LOOKS AT THE SCREEN AND EXPLAINS HOW THEY WOULD THE BOAT’S GALLEY. THE DESIGNER WORKS ON HIS DRAWING TABLET AND SAYS, “You mean like this?” THE COUPLE EXCLAIMS, “Exactly!”

(The People of Acme)

MANY QUICK CLOSE-UP SHOTS OF ACME EMPLOYEES HARD AT WORK ON

VARIOUS TASKS: SEWING SAILS, POLISHING BRONZE, WORKING ON COMPUTERS, SAILING A BOAT ON A BEAUTIFUL DAY, ETC.

Music fades up. The narrator concludes, “Acme Sailboats, a name you can trust.”

You could customize these scenes to write a script for just about any kind of marketing video. And that’s just what we’ll do in chapter 5. Each of these scenes, as written, would run less than 20 seconds, but they could be any length and in any order you want. As you watch other marketing films and videos especially commercials, see if you can identify these eight types of scenes. Get to know them and make notes about you might use these scenes in your business video.

Excerpted from Marketing With Digital Video Buy The Book Here

Keep Reading...

Quadcopter Crashes on Busy Manhattan Street

I've written a lot about quadcopters, most notably Quadcopters, Cameras, and the Law. Today, some fool didn't obey the law, common sense or common decency. Monday evening a quadcopter took off from a high-rise terrace in mid-town Manhattan during evening rush hour. It flew 300 to 400 ft in the air past luxury apartment buildings as well as business buildings. 3 minutes later it crashed in the street nearly clipping a businessman.

Read More
Logmar Super 8 Film Camera

First New Super 8 Camera in 30 Years Features Film AND Digital Technology

New Super 8 Film Camera with XLR audio and digital technology. First new Super 8 in 30 years.

Read More

Ten Funniest Superbowl Commercials & Other Contests

Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]

Read More
Drone Case Settles: Pirker Vs FAA

Drone Case Settles: Pirker v FAA

Drone Case Settles This is a still from the video for which Pirker was fined. The full video is available in the link below. This case has finally been settled. In 2011 Raphael Pirker had been fined $10,000 by the FAA for using a Zephyr drone to capture aerial shots of the University of Virginia […]

Read More


Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award