When you are talking to a prospect about producing a video, some smart questions will help you make the sale and create the video that will truly help your client. One of the first questions to ask is "Should we include any other decision-makers in our conversation?"...
Business of Video
A Better Email Service Strategy for your Business
When you originally signed up for internet access, you probably got email service and an email address like [email protected]. That’s fine, but you can do much better. Here’s how to move to a good email service. But before you choose a new email provider, you need a...
The Last Blockbuster
During the 1990s, Blockbuster was a dominant movie distributor, particularly for VHS tapes. I have a fond memory of visiting my mother in central Pennsylvania, and one evening we decided to visit a Blockbuster store. As I perused the shelves, I stumbled upon two films...
Raising Prices
Time to raise your prices? One of the first considerations is to check the costs of running your business. Here are a few - outsourcing costs, electricity, internet, technology, accountant. For a longer list of costs see Video Business Tax Deductions. What is your...
Direct Mail Crash Course
I've been marketing my video transfer service in many different ways.Direct Mail has been very effective in my business and it should be in yours too. In the link above you will see what I discovered about a Post Office program called Every Door Direct which saves a...
Very Clever Photoshop Business
Mandy Helwege made over $100,000 in the first six months of 2022 by Photoshopping pet pictures. She started a business called Seeing Double Edits. She would Photoshop an image of a dog next to an older image of that same dog as a puppy. This was started as a little...
How Many Ads Does It Take
If you've been reading this newsletter for a while, you know I have experimented with many marketing and advertising tactics for my video transfer business. I have used yard signs, newspaper ads, direct mail, moving billboards, Local Search Engine Optimization, Google...
Toy Video Billions
By Ryan ToysReview - Ryan ToysReview, Fair use, https://en.wikipedia.org/w/index.php?curid=60637274 "Ryan's World" is a YouTube channel for children aged 2–6 featuring 10 year old Ryan Kaji (born 2011.) One of the channel's videos, entitled "Huge Eggs Surprise Toys...
Vimeo Price Hike
It was long a favorite of independent filmmakers, but Vimeo's new prices are ending that. Prices have jumped thousands of dollars. One creator had been paying $200/year, but suddenly was asked to pay $3500/year. She was given a week to upgrade her content, decrease...
Photomicrography With A Smart Phone
You can create photomicrography with a smart phone and nearly any inexpensive microscope. You do not need any accessories or additional gear. Dr. Annie Morrison shows how she does it freehand with only a smart phone and a microscope. No other gear is needed. It takes...
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