Business of Video

Raising Prices

Time to raise your prices? One of the first considerations is to check the costs of running your business. Here are a few - outsourcing costs, electricity, internet, technology, accountant. For a longer list of costs see Video Business Tax Deductions. What is your...

Direct Mail Crash Course

Direct Mail Crash Course

I've been marketing my video transfer service in many different ways.Direct Mail has been very effective in my business and it should be in yours too. In the link above you will see what I discovered about a Post Office program called Every Door Direct which saves a...

Very Clever Photoshop Business

Mandy Helwege made over $100,000 in the first six months of 2022 by Photoshopping pet pictures. She started a business called Seeing Double Edits. She would Photoshop an image of a dog next to an older image of that same dog as a puppy. This was started as a little...

How Many Ads Does It Take

How Many Ads Does It Take

If you've been reading this newsletter for a while, you know I have experimented with many marketing and advertising tactics for my video transfer business. I have used yard signs, newspaper ads, direct mail, moving billboards, Local Search Engine Optimization, Google...

Toy Video Billions

Toy Video Billions

By Ryan ToysReview - Ryan ToysReview, Fair use, https://en.wikipedia.org/w/index.php?curid=60637274 "Ryan's World" is a YouTube channel for children aged 2–6 featuring 10 year old Ryan Kaji (born 2011.) One of the channel's videos, entitled "Huge Eggs Surprise Toys...

Vimeo Price Hike

It was long a favorite of independent filmmakers, but Vimeo's new prices are ending that. Prices have jumped thousands of dollars. One creator had been paying $200/year, but suddenly was asked to pay $3500/year. She was given a week to upgrade her content, decrease...

Photomicrography With A Smart Phone

Photomicrography With A Smart Phone

You can create photomicrography with a smart phone and nearly any inexpensive microscope. You do not need any accessories or additional gear. Dr. Annie Morrison shows how she does it freehand with only a smart phone and a microscope. No other gear is needed. It takes...

Photoshop offers NFTs via Content Credentials

As another sign of how big NFTs are becoming, Adobe will begin allowing creators to create Non-fungible tokens or NFTs through a new Photoshop feature. This function will be a part of the 'Content Credentials' project by Adobe. Content Credentials is designed to...

Why Become a Google Local Guide

Here's an email I received recently from Google Maps. Hi Hal People are noticing the place you modified You changed the location of Tipsy Seagull Dockside Pub (seasonal), which has now been seen over 300,000 times. Thanks for making such a valuable edit to the map....