But I am very careful. We are seeing the third wave of infections and it will be a hard winter. I do not allow any customers in my home as I once did. I tell customers to stay in their car and call me when they arrive. I tell them I will put on a mask and ask them to...
Business of Video
Car Ad Brings Surprising Results
Update: Since writing this last year, the car/billboard continues to makes sales. People take pictures of it and call. Even when it's parked at home, I get a few calls. A good investment. After a lengthy delay due to the virus, the sign company finally finished my car...
Make Your Car a Moving Billboard
Moving Billboard I have been thinking about using my car as a moving billboard. I've seen lots of car wraps, but while most of them are colorful and eye-catching, I have not seen any that are effective sales messages. And they are expensive. A full wrap of an SUV can...
How I Run the Transfer Business in the Age of CoronaVirus
I recently sent emails to my transfer customers with the subject "Doorstep Pickups For Digitizing Now Available". I offered to come to their home, and safely pick up their transfer media from their doorstep. This was to eliminate the person-to-person contact we have...
Transferring Negatives and Transparencies
Transferring negatives and transparencies can be a challenge if they are not typical sizes. Those that are typical sizes like 35mm, 120 and 126 can be scanned using a good flatbed scanner. But other sizes require a different approach. One recent job was all negatives,...
What Producers and Directors Do
This excerpt from the Occupational Outlook Handbook is compiled by the US Dept. of Labor Bureau of Labor Statistics. The following is a summary. What the report calls "commercials, and other performing arts productions" also covers corporate video, industrials, and...
Loss Leader: Small Sales Big Profit
I used to feel badly when a customer brought just one video to transfer. When I added the time I spent on the phone and two meetings with the customer that I was not making very much per hour. Fortunately I did not let my feelings show. For as I later learned these...
To Rent or Buy
With the constant dizzying introduction of new and better cameras and video gear, owning gear can be a real challenge. The danger is that it can lose its value before you have made the final payments. Or that your income from this gear will not meet your projections....
TV News & Documentary Archives
Did you know the Wayback Machine has a searchable TV News Archive with 1.7 million TV shows? In case you didn't know, the Wayback Machine is a digital archive of the web. It was launched in 2001 by the Internet Archive. While exploring the TV News Archive I discovered...
The Four Hour Work Week
Excerpts from the book The 4-Hour Workweek by Tim Ferriss · Aim high so you can create your own reality and write your own rules. · Step outside of your comfort zone and take action now. · Try to gain the freedom of remote working within your current job. · Be...
Recent Comments