Marketing With Digital Video Chapter 4 – Writing The Script

Excerpts

from the book

Marketing With Digital Video: How To Produce Highly Effective Business Videos For Corporations, Small Businesses
and Non-Profits
Buy The Book Here

© Copyright Oak Tree Press ALL RIGHTS RESERVED by Hal Landen

Writing an effective video script is hard work, but it can also be fun. We’ll begin the script by brainstorming a few good scenes. Next we’ll play with the structure and order of these scenes so they tell a logical story. Then we’ll illustrate the story and add some narration. After we have a good basic story we can polish it till it shines.

BRAINSTORM A FEW GOOD SCENES

Put on your creative cap. Pull out all the stops and let your imagination run wild. No matter what you do here, you won’t end up in jail or broke. The only rule is that there are no rules. If you can imagine it, write it. Don’t make any assumptions yet about whether your ideas are practical to produce on a low budget. To start, look again at the list of marketing scenes:

Still Photographs

The Testimonial

Manufacturing Process

Product/Service in Action

Message from the President

The Re-enactment

Computer Scenes

The People of Acme

Which of these jumps out at you? It’s probably one that best

addresses your main goal. Start with that one and write two or three sentences describing how this scene will promote your business. You don’t need a lot of detail, you just need the essence of the scene. Write the first thing that comes to mind and don’t censor your thoughts. “Satisfied Customer tells how much he likes our service, how fast we deliver, and how much we helped his business.”

Put that scene aside. Starting now you have 10 minutes to write 10 more of these. Put this book down, grab paper and pencil and check the clock…

How’d you do? Surprised at how much you wrote? You’ve made a good start. Keep going with it. And remember anything is fair game at this point. If you get a great idea, don’t worry about what it might cost to produce. Write it down anyway. Later I’ll show you some great tricks for producing expensive looking scenes on a shoestring. Keep that little devil, your internal censor, away. It’s not time for him yet. If you keep this process going over the next few days, you’ll find you can invent quite a few interesting scenes. Keep pencil and paper close because you never know when a scene will pop into your head. You might think of one while driving to work, first thing in the morning or in the middle of the night.

(continued in the book)
Marketing With Digital Video Buy The Book Here

Keep Reading...

End of Green Screen

New Camera Will Mean the End of Green Screen

The Lytro Cinema camera captures all the rays of light within a scene. This may not sound unusual, but no other camera can do this. This provides enormous power to the creative process. Every pixel is captured with color properties, directional properties, and its exact placement in space. This creates video in a 3-D space […]

Read More
Lufthansa and DJI Drone Technology

Lufthansa & DJI Develop Commercial Drone Technology

Lufthansa and DJI Drone Technology Lufthansa Aerial Services, a division of Lufthansa Consulting, today signed a deal with DJI to use the world’s leading drone-maker’s aerial platforms to develop commercial applications for its key customers. A recent pilot project to inspect rotor blades on wind turbines was just completed by the Lufthansa and DJI. Other […]

Read More
iPhone 5s shoots 120 fps slow motion

iPhone 5s Slow Motion Video At 120fps

Slow motion makes nearly everything look better. Apple’s new iPhone 5s can do something no other smart phone cannot do – shoot 120 fps. The Canon 7D, the Panasonic GH3 and G5, Sony NEX 5, 6, 7, as well as my own Sony Ea50 all shoot 50p/60p. Straight out of the camera it looks pretty […]

Read More
Go Pro Becomes a Broadcast ENG Camera

Make a GoPro Look Professional – Put it in a Betacam Camera Body

Go Pro Camera hidden inside an ENG broadcast camera.

Read More


Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award