Marketing With Digital Video, Reviews and Comments

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What others say about the book Marketing With Digital Video
(These comments are about previous editions of the book.)

“It’s not too often that a book written for the absolute beginner in a subject also turns out to be a useful text for the seasoned professional, but VideoUniversity.com creator and director Hal Landen pulls off this trick with the second edition of Marketing with Digital Video.” – Doug Graham, Columnist EventDV Read the complete review in EventDV

Marketing with Digital Video is a comprehensive book covering everything from scripting and pre-production to shooting and editing. Author, Hal Landen discusses the myriad ways video can be applied for businesses and non-profits. The book focuses on using video for marketing and it is aimed at readers who either work for a company that plans to hire a video production company, or entry-level videographers who want to produce video for organizations.

Landen suggests that you study commercials to learn how visuals are carefully crafted to tell a story in 30 seconds. He discusses the elements that make up commercials and business videos such as the types of shots, using graphics and transitions and incorporating narration, music and sound effects.

Using real world examples, Landen covers everything from location scouting to hiring actors to choosing the best clothing and makeup for the camera. He shows examples of such production concepts as composition and continuity, and he discusses different camera angles, lighting techniques and tips for recording clear audio.

Concise and well written book that would work well as a college textbook or a reference guide for video producers who want to produce videos for business marketing.”

Stu Sweetow, Amazon Review

“Filled with rock solid fundamentals, the book shows what it takes to really transfix viewers to the screen.” – Brent Conrad, Technical Editor, Video Age

“An excellent guide to how an economical video can be achieved. I wish I had this book when I first began founding production companies many years ago.” – William Johnston, Ph.D., columnist “Video Systems” Magazine

“I wish some of our clients had read this book before producing their first video. It would have saved them $1000’s and a lot of heartache.” Bill Hahn, VU Video, Duplication Division

“An especially effective reference guide for those in the field of marketing, advertising or public relations. “Marketing With Digital Video” offers the right information for those who are ready to use the power of video to sell.” – Videomaker Magazine

“It will revolutionize your business and help accomplish what old-fashioned marketing never could.” – Jay Conrad Levinson, author of Guerrilla Marketing

“This information could save you thousands of dollars.” – Library Research Associates

“I give it to my new sales reps to learn the basics of what we do…This book is definitely in a class by itself.” – Jim Perkins

“Your book is a MUST for anyone in video or just getting into video.” – Bob Perl, Atlanta Videographers Association

“I’m sending you a copy of the video I just completed using your book. My client is thrilled with the video. Your book is a Must-Read, IMHO. And, no, for those of a suspicious turn of mind, I don’t own stock in the publishing company…! I’m saying this stuff publicly because I know someone out there will find it helpful and useful. It was so helpful to me!” – Clay Mikolasy

“Designed for small organizations on a limited budget. The tips and techniques it contains will prove valuable to anyone involved in video production whatever their level of experience.”

Library PR News

“A most thorough book on a subject the author knows well”

– Bernard Kamoroff, author of Small Time Operator

“The BEST book on the subject.” – Joey Wall, producer of the TV show Conversations

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