Marketing With Digital Video, Table of Contents

How To Create A Winning Video For

Your Small Business or Non-Profit

Table of Contents

Buy the book

Contents

About the Author

Preface

Acknowledgments

Foreword

Chapter 1 – The Elements Of Video

1 * Why Video * Learn From Great TV Commercials * The Video Script * Three Basic Shots * Computer Text & Graphics * Transitions * Music & Narration * Synch Sound * Sound Effects

Chapter 2 – Scenes From A Marketing Video

19 * Still Photos * Testimonials * Manufacturing * Products and Services in Action * President’s Message * The Re-enactment * Computer Scenes * The People of Acme

Chapter 3 – Script Preliminaries 33

* Audience * Viewing Environment * Goal * Printed Materials * Foreign & Domestic Distribution * Updating the Video

Chapter 4 – Writing The Script 47

* Brainstorm the First Pass with Eight Possible Scenes * Script Formats * The Rewrite * Structure and Story * Narration * Second Rewrite * Script Miscellany * Stock Footage * End Credits

Chapter 5 – Producing The Script 61

* Job Description * Low Budget Approach * Video Formats * Video Compression Schemes * The Production Business * Hiring a Cameraman * Five Sources for Freelancers * The Sample Reel * Hiring an Editor * Budgets * Planning For the Edit * Letter of Agreement * Gaffers, Grips and Others

Chapter 6 – Preproduction Planning 89

* Location Scouting * Planning Light, Electricity and Sound * Filming Product Shots, Computers And “Real People” * Teleprompters and Cue Cards * Clothing, Makeup and Manicures * Colors and Contrast * Casting Professional Actors * Narrators * The Schedule * Free Publicity

Chapter 7 – Shooting/Production 111

* Camera Basics * The Three C’s: Composition, Coverage and Continuity * Inserts and Cutaways * The Dramatic Axis * Shooting for the Edit * Essentials of Lighting * Classic Lighting * Hard and Soft Light * Sound Recording

Chapter 8 – The Nonlinear Edit System 139

* The Editing Computer * Computer Habits * Logging Raw Footage * Time Code * Straight Cut Edit * Audio Editing * Eye Candy – Titles and Graphics * Alpha Channel * Chroma Key Magic *Key Frames * Offline and Online Editing

Chapter 9 – The Art Of Editing 161

* A Trial Cut without Sound * The Script as Edit Guide * Manipulating Time * Cutting Around Problems * The Match Cut * The Jump Cut * Cutting on Motion * Joining Scenes * Parallel Cutting * Flashback * Montage * Mis-en-scene * Scenes that Don’t Work * The First Rough Cut

Chapter 10 – Sound Editing And Advanced Graphics 181

* Editing Dialogue * Scratch Track Narration * Music * Copyrighted Music * Buy-out Music Libraries * Professional Narrators * Audio Editing and Sweetening Software * A Master of Sound Editing * Animation and Motion Graphics* Animatics * Compositing * Rotoscoping

Chapter 11 – Cable TV and the Web 197

* Broadcast Quality * TV Advertising * Public Service Announcements * Telethons * Video News Release * Public Access *Leased Access * Infomercials * TV Trivia * Marketing With Video on the Web * Building a Business on the Web

Chapter 12 – Training, E-Learning, and More 221

* Training With Video * E-Learning * Simple Technique for Producing a Video * Orientation Video * Training Customers * In-house Video Studio * Buying Used Equipment * Marketing by CD ROM * Duplication and Replication * Family History on Video * Stay Tuned

Appendix…………………………………………………………………… 237

Resources and Products ………………………………………………237

Glossary ………………………………………………………………….. 243

Releases…………………………………………………………………… 251

Index…………………………………………………………………………..254

Order Form…………………………………………………………………260

Buy the book

Keep Reading...

Ohio Videographer Faces Felony Charges Over Drone Flight

Hexacopter drone pilot charged with felony.

Read More

Great 4K TVs under $800

4K TV describes any TV display technology with a total pixel count which is 4 times the final resolution that you’d find in ordinary Full HD TVs It need not have exactly 4,000 or more pixels horizontally. In fact most 4K TVs have a resolution of 3,840 x 2,160 while some have more than 4000p […]

Read More

Ten Funniest Superbowl Commercials & Other Contests

Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]

Read More
Commercial Drone Use Now Legal

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera

DJI Phantom 2 Vision+ Quadcopter with FPV HD Video Camera, drone, quadcopter

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award