Video marketing 2016 has changed. YouTube is still the elephant in the room, but it’s on a downward trend compared to Facebook’s 4 billion (and growing) streams per day. Facebook’s video views grew more than 50% from May through July of this year! Video marketing 2016 belongs to Facebook.
Facebook’s Newsfeed now puts a lot of weight on videos. So when you upload a video to Facebook instead of linking to that video on YouTube, there’s a much greater chance that your video will be seen by your community as well as other interested folks. YouTube, on the other hand, is so big that there’s an enormous competition to be seen. So it’s noisy. And marketers are making it even more so.
Facebook has a giant advantage for marketers – big data. Facebook knows everything about people who post there. Say you post a video about the best places for millennials to find fine wines in your region. Post it as a sponsored video and you can directly market the video to 1. millennials 2. who love wine and 3. who live in your region. Precisely targeted marketing!
Facebook knows what it’s got. And they are building on it. They have recently added features to help spread the power of Facebook video such as different options for embedding the video, view counts, as well as video for website conversions. Facebook offers a new “video views objective” which enables businesses and advertisers to get a significant cost reduction per view for Facebook video ads. Why you may ask is this happening now? Video viewing is exploding thanks largely to the growth of mobile video.
Facebook can power online sales as well as local sales. Everyone in business needs to study video marketing on Facebook, but especially video producers. If you serve businesses, Facebook video is something you must learn so you can help your customers. Having the ability to choose exactly who sees a video makes marketing so much more cost effective than ever. As they say “The only advertising that is expensive is advertising which doesn’t work.” Now the investment makes a lot more sense and will enable those with smaller budgets to play the game formerly reserved just for those with deep pockets.
Tell Your Clients About Video Marketing 2016
I know it sounds like I am working for Facebook. I’m not, but I want video producers to be aware of this powerful new tool that can help your clients as much as it can help you. The more you focus on helping your clients succeed, the more successful you will be. For more information see Facebook For Business.
Produce Business Videos For Profit
David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]Read More
Below is an example of Google Earth in a business video, in this case a real estate tour (just the first 40 seconds). The cloud footage is not Google, simply stock footage. Google Earth can create powerful HD videos of virtual trips anywhere around the world. What business client would not want a fly in […]Read More