The Importance of Local SEO for Your Video Business
How does your website rank in local searches? If you are offering video services such as weddings, duplication, transfers, corporate videos or others, your customers must be able to find you in a Google search such as “wedding video Podunk, Iowa” or “DVD duplication Toronto” or “business video, Arlington, KS.” Local search is all that matters.
You may be surprised to learn that most brides do not use the word videographer. Instead they use “wedding video Podunk Iowa” or some such. But don’t take anyone’s word on this. Sign up for Google Analytics www.google.com/analytics/ and you will see what actual search words people are using to find your website.
Here’s what one successful videographer says:
After studying my web stats and Google Analytics, I concluded that brides are searching the area first and then what they are looking for. So in my area they are searching for Harrisburg Wedding Video. (city has been changed) I am #1 in the Google search results against some big players in the Harrisburg region.
The exact words of the search are very important as well. They weren’t looking for more than one video, so don’t uses the plural “videos”. They aren’t looking for a videographer, a cinematographer, or a video journalist. If you want top Google results use the word “video.”
So you should use YourCity Wedding Video as much as possible on your website. It’s important to use this phrase in a sentence. If you use it too many times in other ways but not in a sentence, Google sees it as keyword stuffing and will penalize your website in Google searches.
Content is the key. Lots of quality words, videos, and links. Link to other vendors. Get a blog and blog often.
You don’t have to come up on the first page of overall searches. Your clients want to hire a local producer, not a long distance producer. So it’s better to come up first in those searches for “wedding video” or “Corporate Video Production” in your town, region, state or zip code. Here’s an article that will help you win this game of local searches. http://www.videouniversity.com/articles/optimizing-for-local-search
Spend time following the directions in this article. This can make a big difference for your business.
Aerial Cinematography With Model Helicopters Gets A Big Boost
This growing field has just received a boost from a new federal law. The law compels the Federal Aviation Administration to allow drones to be used for all sorts of commercial endeavors — from selling real estate and dusting crops, to monitoring oil spills and wildlife, even shooting Hollywood films. Local police and emergency services will also be freer to send up their own drones.
They don’t all cost $5000. Here’s a Drone Quadricopter with video camera for less than $300
A Good Strategy in Business
The challenge is usually dealing with change and competition. The first step toward effective strategy is diagnosing the specific structure of the challenge rather than simply naming performance goals.
The second step is choosing an overall guiding policy for dealing with the situation that builds on or creates some type of leverage or advantage.
The third step is the design of a configuration of actions and resource allocations that implement the chosen guiding policy.
From the book Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard P. Rumelt”
Professional Video Producer. Home study course shows how to start a successful home-based business producing corporate videos. Learn more.
Wedding Video For Profit. Book and CD show you the best marketing strategies in this economy. See for yourself.
Videotape legal depositions for $60 ”“ $100 an hour with a 2 ”“ 4 hour minimum. If your schedule is flexible, this can be an ideal full or part-time business which requires only basic equipment. Check it out.
Plan Your Work. Work Your Plan
If it’s important enough to pour money and work into, it’s important enough to write as a business plan. Your business deserves a business plan. Include a budget and the steps you will take. Make a plan. Plan your work. Work Your plan. Get help with your business plan.
Powerful Sales Techniques for Corporate Video Producers tackles all the tough questions producers face from their clients and prospects during almost every meeting. It’ll have you nodding in recognition and ”“ more importantly ”“ taking notes and developing a strategy for your next encounter with a corporate prospect! Read more.
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