360 degree video is a form of virtual reality, but that’s a little misleading. It’s not really VR. In the video above you can look around within the video that was captured, but you can’t navigate within it. So you can’t move up on the foredeck and look at the two people sitting there. In virtual reality, you control the experience. So you could walk to a different place, look around and interact with what you find there. In 360 degree video, you’re along for the ride within a finite point of view or space.
But it is a great ride. Better and more interesting 360 videos are just waiting to be created. Imagine a 360-degree video of a wedding — capturing the kiss of the bride and groom along with the reaction of everyone in the crowd. It’s one shot instead of two. The viewer, rather than the editor, can decide if and when to look at either the kiss or the crowd. While I can’t view this as an improvement over the time-tested language of film, that language is always evolving.
360 video, augmented reality and virtual reality are changing our world, but it is virtual reality and augmented reality that are our future. Pokemon Go is augmented reality. It took off like a rocket ship. There are other apps that make good use of augmented reality.
Ink Hunter is an app which shows you what a tattoo will actually look like on your body. This could give new meaning to trying on clothing. An app called WallaMe lets you leave hidden messages or pictures in various locations anywhere in the world. These can only be read by people using the WallaMe app. So if you’re in a location with a hidden message, it can only be found using the WallaMe app and your phones’s camera.
We’ll be seeing lots more augmented reality especially in advertising, entertainment, retail, and education. As Apple CEO Tim Cook said “There’s virtual reality and there’s augmented reality — both of these are incredibly interesting,” Cook told ABC News’ Robin Roberts. “But my own view is that augmented reality is the larger of the two, probably by far.”
As you probably know, both YouTube and Facebook allow users to upload and view 360 degree videos. This allows a viewer to see the 360 sailing video on a computer or Android phone without installing software.
To get involved in this new visual dimension, you’ll want to look for the best examples of 360 Video, augmented reality and virtual reality. You will understand their differences and this can help you begin to see how they could be used. Considering the billions that Microsoft, Google, Apple, and Facebook are investing, these technologies will soon be part of our everyday lives.