Broadcast Requirements for Commercials and Informercials

Editor’s Note: Broadcast Requirements vary from station to station. It’s always wise to ask rather than to assume. The information below is from an agency and represents typical technical requirements for broadcasting video. To see the more complete pdf version of this information

Click Here

Broadcast Requirements

Master Tape Specifications

Purpose: To ensure that all technical and content broadcast requirements are met for all :30, :60, :120 and 30 minute direct response programming.

Responsible Parties: Production House, Editor

BROADCAST/CABLE TECHNICAL REQUIREMENTS
  • 1. All master tapes must have DROP FRAME time code.
  • 2. All program masters must be formatted as follows:
  • 1:58:30:00 to 1:59:30:00 NTSC Bars and Tone

    1:59:30:00 to 1:59:50:00 Slate

    1:59:50:00 to 1:59:49:00 Count down

  • 3. Audio mixed MONO or STEREO on both channels 1 and 2.
  • 4. Video levels not to exceed 100 I.R.E and blacks at 7.5 See Details in the PDF.
  • DUB HOUSE REQUIREMENTS

    Responsible Parties: Producer, Editor

    • 1 All masters to arrive 48 hours prior to first dub ship date.
    • 2 Masters accepted in DigiBeta, BetaSP or one-inch formats. (DigiBeta is preferred format.)
    • 3 Slate containing the following information:
    • Show title, version, producer, client, editor, production company, date produced, audio mix and length.
    • 4 All spots must be on a separate master with bars, tone and slate. Each program must start at 1:00:00:00 (one hour) to comply with broadcast standards.
    • 5 All duplicate masters or alternate versions must have matching time code of the original.
    • 6 EDL (Edit Decision List) for 800# placement to be sent with tape (may be faxed or emailed to coordinate with arrival of tape).
    • 7 SCRIPT for customized voice over to be sent with tape (may be faxed or emailed to coordinate with arrival of tape).

    ERA OR STATION CONTENT REQUIREMENTS

    Responsible Parties: Producer

    Infomercials (30 Minute Only)

    1. Audio and Video disclosures at the beginning and end of each program.

    Audio and Video must be identical to each other.

    Example: The following/preceding is/has been a paid advertisement by (advertiser) for (product)

    2. Video disclosure prior to each CTA (Call To Action). Minimum five seconds in length and 14-point type. Example:

    This is a paid advertisement by (advertiser) for (product).

    All Programs (:30, :60, :120 and 30 Minute

    1 All programs must include, on the order page, the street address and name of advertiser per California Business Code. 14-point type is smallest allowed.

    2 Money back guarantee must state that it is less shipping and handling.

    Canada

    1 All programs intended for air on Canadian border stations must include

    “US Funds Only” on the order page.

    MEDIA REQUIREMENTS

    Responsible Parties: Client, Producer

    Infomercials

  • 1 28:30
  • 2 27:30 (CNBC)
  • 3 27:40 (Court TV)
  • 4 27:30 with one-minute hole at 15-minute mark for a total length of 28:30 (Outdoor Life)
  • 5 28:00 (Fox Family, Inspiration)
  • 6 27:55 (SCI-FI)
  • Spots

    1 ESPN will not allow spots with language or visuals that encourage viewers to call “within the next 10 minutes” for an upgrade. As ESPN is a viable outlet for some products, it is advised that a version be produced that does not feature this pitch.

    NOTE: Client execution of Agreement to which this information is attached, denotes that said Client has read and fully understands the requirements presented in this Master Tape Specifications document. Client further understands that noncompliance with the specifications herein may compromise our ability to send broadcast dubs out on schedule and Client will be responsible for any liabilities that we may incur as a result.

    Year: 2002

    Keep Reading...

    Incredible Movi Stabilizer, Game Changer?

    The MōVI M10 is produced by Freefly Systems of Seattle WA. The device is a digital, 3-axis, gyro-stabilized camera gimbal.

    Read More
    black betty camera

    Black Betty Camera

    The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.

    Read More
    New GoPros And A Drone

    2 New GoPros And a Drone

    GoPro introduces 2 new GoPros and a Drone. The new Hero 5 Black ($399 )includes a 2-inch touch screen display. The new Hero 5 Session ($299) is intended as an entry level camera. Both cameras have built-in waterproof casings, good for up to 10 meters. Both cameras can shoot 4K video at 30 frames. The […]

    Read More
    Great example of a short business video

    A Great Business Video From LLBean

    Sometimes simple is better. This is the kind of business video you could do for your clients. It’s effective and relatively easy to produce. There’s no fancy graphics or After Effects work. A simple sound track with VO and one instrument music. Most of the lighting was available light. But just because the video seems […]

    Read More


    Leave a Reply

    Your email address will not be published. Required fields are marked *


    • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
    • WINNER
      Videography Magazine's
      "Website of the Month" Award
    • WINNER
      PC Magazine Online "Best Desktop Video Site" Award
    • WINNER
      CyberFilm School's "FOUR STAR" Award