Cinemagraphs: Animated Gifs From Video

Coco in Oscar de la Renta (Image source: From Me To You)

coco takes manhattan

We’ve come a long way from the animated GIFS which once plagued the web. Cinemagraphs are a big step up. The term was coined by fashion photographers Kevin Burg and Jamie Beck. They used the technique to animate their fashion and news photographs in early 2011. The pair have created an interesting body of work.

Cinemagraphs are frames from video which have been manipulated so most of the frame is frozen and only a small part of the frame moves in a perpetual loop. The results are eye catching as the porn industry can attest.

Making Cinemagraphs

There are many free options on the web for converting video files to GIFSs, but they do not allow the selective animation that is possible with a Cinemagraph. If you have a video camera, tripod, and Photoshop, you can make your own. Here are detailed instructions. It takes some patience, but it is worth it. The same people who buy video services will also buy Cinemagraphs for their websites. These could be another profit center. You’ve got the gear. The skills are easily learned.




There are also online apps which make it easier, but charge for using the software. One such is www.flixel.com.

How To Use Cinemagraphs

The obvious place to use them is on a website. Yours or your client’s. It could be an ad or simply an attention getter. Perhaps a Cinemagraph of you operating a camera on your “About Us” page. The animated part could also be just a smile or a wink.

Cinemagraphs might also work well in emails if the size is kept small or a good way to start a video. Instead of just embedding a video from YouTube or Vimeo on your site and allowing only a still frame of the video to be used as the play button, make it a Cinemagraph which links to the video. Now it’s a perpetual moving billboard for the video.

Keep Reading...

Google Earth For Video Producers

Free Google Earth for Video Production

Below is an example of Google Earth in a business video, in this case a real estate tour (just the first 40 seconds). The cloud footage is not Google, simply stock footage. Google Earth can create powerful HD videos of virtual trips anywhere around the world. What business client would not want a fly in […]

Read More

Say Goodbye to MythBusters

MythBusters show ends in January after 13 years on Discovery.

Read More

YouTube Red Ad-Free

Here’s how YouTube Red describes their new offering: Enjoy ad-free and music videos whenever you sign in to YouTube or a YouTube app—on your mobile device, desktop, or enabled TV. Save videos and songs on your mobile device to watch offline. Connect with your favorite gamers without the ads. $9.99/month 1-month free trial. While we […]

Read More


2 thoughts on “Cinemagraphs: Animated Gifs From Video

  1. Graham

    I had seen cinemagraphs before without ever knowing what they were. Thank you for your excellent post, it has inspired me to find ways to use this new information.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award