Closing the Sale for a Video Production


The most successful sales people are those who listen carefully to their clients and engage them in conversation about their needs. This is a lot more than just selling a service. This is part of closing the sale. One of the best techniques is offering choices. If you have children, you may have tried something like “Would you like to pick up your room before you have dessert or after?” You wouldn’t offer five alternatives which confuses the deal. The same is true in closing a deal with clients.

By offering choices you are handing the power to the client. Would you like the video to have motion graphics (for more money) or not? Would you like the video in Ultra HD or is HD good? Would you like to have a well-known spokesman or just a good-looking, competent actor” You get the idea. After you have agreement on the elements for a basic outline of the project, give them the power to choose.

When you’re both ready to close the sale, that’s the right time to offer a final choice. If you do it too soon, you might lose the momentum and the sale. You’ll want to have a contract ready to be signed. Contracts are provided in the course mentioned below.

This can require practice, but how do you do that without risking many sales? The answer is that you want a lot of prospects who you can try to close.

Prospecting video clients is done through your website, direct mail campaigns, joining local marketing groups and more. These techniques are thoroughly covered in the Professional Video Producer home study course.

Keep Reading...

Commercial Drone Use Now Legal

FAA Approves Drone Use For Real Estate Company

The FAA approved a realtor to use a drone for promoting real estate. He is authorized to use a specific drone. He must

Read More
Lufthansa and DJI Drone Technology

Lufthansa & DJI Develop Commercial Drone Technology

Lufthansa and DJI Drone Technology Lufthansa Aerial Services, a division of Lufthansa Consulting, today signed a deal with DJI to use the world’s leading drone-maker’s aerial platforms to develop commercial applications for its key customers. A recent pilot project to inspect rotor blades on wind turbines was just completed by the Lufthansa and DJI. Other […]

Read More
Duplication and Transfer Business

Start Your Own Video Duplication and Transfer Business

The duplication and transfer businesses are a natural for anyone who produces videos. You probably already own most of the equipment. Why not turn it into profit? And if you don’t own the equipment, this is a low cost business to start. And you can outsource the work. Transferring photos, slides and all kinds of film to DVD, USB drives and the Cloud is a bigger business than you may realize. There’s a reason CVS, Walgreen’s and every other chain offers these services. Because there’s a lot of money in it! But you have many advantages over the corporations – you’re local; you care about you work; and you can turn it around quickly. Check out this business and see if you don’t agree that it’s a creative and profitable business you should pursue.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
    Videography Magazine's
    "Website of the Month" Award
    PC Magazine Online "Best Desktop Video Site" Award
    CyberFilm School's "FOUR STAR" Award