Closing the Sale for a Video Production

always_be_closing_sales

The most successful sales people are those who listen carefully to their clients and engage them in conversation about their needs. This is a lot more than just selling a service. This is part of closing the sale. One of the best techniques is offering choices. If you have children, you may have tried something like “Would you like to pick up your room before you have dessert or after?” You wouldn’t offer five alternatives which confuses the deal. The same is true in closing a deal with clients.

By offering choices you are handing the power to the client. Would you like the video to have motion graphics (for more money) or not? Would you like the video in Ultra HD or is HD good? Would you like to have a well-known spokesman or just a good-looking, competent actor” You get the idea. After you have agreement on the elements for a basic outline of the project, give them the power to choose.

When you’re both ready to close the sale, that’s the right time to offer a final choice. If you do it too soon, you might lose the momentum and the sale. You’ll want to have a contract ready to be signed. Contracts are provided in the course mentioned below.

This can require practice, but how do you do that without risking many sales? The answer is that you want a lot of prospects who you can try to close.

Prospecting video clients is done through your website, direct mail campaigns, joining local marketing groups and more. These techniques are thoroughly covered in the Professional Video Producer home study course.




Keep Reading...

Signma 200mm - 500mm lens Funniest Reviews

Sigma 200-500mm Lens -Funniest Customer Reviews Ever

The Sigma 200 – 500mm with a Nikon F mount is an amazing lens. It has an aperture of F2.8 at the 500mm end and F5.6 at the 1000mm focal length. It’s a heavy one at 35 pounds. It’s pretty amazing. The only real catch I see is its price : $25,999.00. The customer reviewers […]

Read More
Growth of Mobile Video

Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices.

Read More

Kodachrome – A New Magazine from Kodak

“Kodachrome” is a limited edition magazine geared toward people who love “art, film and analog culture.” It goes beyond the world of analog photography and filmmaking. Kodak says it also about film, writing, sculpture, music, graphics. It is about art and analog culture. Issue 01 is being published in a “limited edition run” with 76 […]

Read More
Flies Around Obsticles

Skydio Drone Flies Around Obstacles

The self-flying Skydio R1 drone can follow you around in a challenging environment missing overhead trees and other obsticles.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award