Closing the Sale for a Video Production

always_be_closing_sales

The most successful sales people are those who listen carefully to their clients and engage them in conversation about their needs. This is a lot more than just selling a service. This is part of closing the sale. One of the best techniques is offering choices. If you have children, you may have tried something like “Would you like to pick up your room before you have dessert or after?” You wouldn’t offer five alternatives which confuses the deal. The same is true in closing a deal with clients.

By offering choices you are handing the power to the client. Would you like the video to have motion graphics (for more money) or not? Would you like the video in Ultra HD or is HD good? Would you like to have a well-known spokesman or just a good-looking, competent actor” You get the idea. After you have agreement on the elements for a basic outline of the project, give them the power to choose.

When you’re both ready to close the sale, that’s the right time to offer a final choice. If you do it too soon, you might lose the momentum and the sale. You’ll want to have a contract ready to be signed. Contracts are provided in the course mentioned below.

This can require practice, but how do you do that without risking many sales? The answer is that you want a lot of prospects who you can try to close.

Prospecting video clients is done through your website, direct mail campaigns, joining local marketing groups and more. These techniques are thoroughly covered in the Professional Video Producer home study course.




Keep Reading...

Kinefinity Mavo Cinema Camera

Affordable 6K Cam Kinefinity Mavo

Two new large format cinema cameras, the Kinefinity Mavo and the Mavo LF, will be compared to the ARRI, Sony, and RED large format cameras. Produced by the Chinese camera company, Kinefinity, these cameras offer 6K resolution at affordable prices. Kinefinity Mavo Tech Specs 6016×4016 open gate resolution CinemaDNG 3:1, 5:1 and 7:1., ProRes 444XQ, […]

Read More

Unlimited 1st Run Movies in Theaters $10/Month

Sounds too good to be true, but it’s not. Theatrical subscription service MoviePass is dropping its monthly fee to $9.95 for all users. That is any movie (excluding IMAX and 3-D) at any theater in the system for any screening—even the opening night of a blockbuster. That includes some 36,000 screens in the U.S. which […]

Read More

Sony 4K Prosumer Camcorder FDR-AX1E

Sony 4K Prosumer Camcorder for just a little more than an equivalent HD camera.

Read More

Facebook Video Views Overtaking YouTube; Advertisers Delight

Facebook video views now challenging YouTube. Advertisers delight.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award