Every Corporate Video Cliche’ Ever Used

“This is a Generic Brand Video” includes every corporate video cliche ever used. It’s created entirely with stock footage from company Dissolve. This could be a brand video from hundreds of corporate videos. Use the ideas if you like, but of course not the footage unless you license it. It’s clever marketing for dissolve.com. It is a good example of how you could use stock footage. See also Using Only Stock Footage.

This video is based on a written piece by Kendra Eash, originally published on McSweeney’s Internet Tendency


This is a
Generic
Brand
Video.

By Kendra Eash

“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.”

Keep Reading...

Duplication and Transfer Business

Start Your Own Video Duplication and Transfer Business

The duplication and transfer businesses are a natural for anyone who produces videos. You probably already own most of the equipment. Why not turn it into profit? And if you don’t own the equipment, this is a low cost business to start. And you can outsource the work. Transferring photos, slides and all kinds of film to DVD, USB drives and the Cloud is a bigger business than you may realize. There’s a reason CVS, Walgreen’s and every other chain offers these services. Because there’s a lot of money in it! But you have many advantages over the corporations – you’re local; you care about you work; and you can turn it around quickly. Check out this business and see if you don’t agree that it’s a creative and profitable business you should pursue.

Read More
Produce Video For The NY Times

Produce Video For The NY Times

Get Ready To Produce Video For The NY Times You can produce video for the NY Times. If you can point to a short doc or samples on the web and can pitch an idea, you could produce an OP-Doc for the NY Times. Op-Doc is short for opinionated documentaries. They are typically 5 -10 […]

Read More
Light Painting With A Quadcopter

Make Night Art with a Quadcopter

Photographing light trails at night has been a popular technique of both still photographers and videographers. We’ve all seen the light trails of night traffic in a time lapse video. Light painting in still photography can be done a couple of ways. One way is to take a long exposure and move the lights during […]

Read More
QuadcopterRealEstate

Quadcopters in the High End Real Estate Business

Quadcopters Help Sell High End Real Estate

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award