Every Corporate Video Cliche’ Ever Used

“This is a Generic Brand Video” includes every corporate video cliche ever used. It’s created entirely with stock footage from company Dissolve. This could be a brand video from hundreds of corporate videos. Use the ideas if you like, but of course not the footage unless you license it. It’s clever marketing for dissolve.com. It is a good example of how you could use stock footage. See also Using Only Stock Footage.

This video is based on a written piece by Kendra Eash, originally published on McSweeney’s Internet Tendency


This is a
Generic
Brand
Video.

By Kendra Eash

“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.”

Keep Reading...

Unusual, Interesting Things To Do With Your Go Pro

Interesting things to do with a small video camera.

Read More

First 8K Handheld Camera

The first 8K handheld camera.

Read More

Miniature, Hackable Quadcopter

This one is very maneuverable so you don't need the skills of a fighter pilot, and it is not nearly as dangerous as the larger quads. Open source software makes it friendly

Read More
police body cameras

Time for Police Body Cameras

by Hal Landen This is a promotional video from Reveal Media, a company which manufactures police body cameras. Other manufacturers include Panasonic and Wolfcom. It’s Time for Police Body Cameras Body cameras also known as body worn video are typically used by law enforcement to record interactions with the public and to collect evidence at […]

Read More


Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award