Every Corporate Video Cliche’ Ever Used

“This is a Generic Brand Video” includes every corporate video cliche ever used. It’s created entirely with stock footage from company Dissolve. This could be a brand video from hundreds of corporate videos. Use the ideas if you like, but of course not the footage unless you license it. It’s clever marketing for dissolve.com. It is a good example of how you could use stock footage. See also Using Only Stock Footage.

This video is based on a written piece by Kendra Eash, originally published on McSweeney’s Internet Tendency


This is a
Generic
Brand
Video.

By Kendra Eash

“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.”

Keep Reading...

Produce Business Videos

Professional Video Producer: How To Start a Successful Video Production Business

Start part-time or full-time in this lucrative and satisfying work. Earn the respect of small businesses, corporations and non-profits who rely on your expertise. This is an amazing adventure and the best way to pay for video equipment!

Read More

A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. […]

Read More

Unlimited 1st Run Movies in Theaters $10/Month

Sounds too good to be true, but it’s not. Theatrical subscription service MoviePass is dropping its monthly fee to $9.95 for all users. That is any movie (excluding IMAX and 3-D) at any theater in the system for any screening—even the opening night of a blockbuster. That includes some 36,000 screens in the U.S. which […]

Read More
Brilliantly Simple Commecial

Brilliant Commercial Uses Only Two Words

One commercial; two words. This is a great idea you could use in your videos.

Read More


Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award