Every Corporate Video Cliche’ Ever Used

“This is a Generic Brand Video” includes every corporate video cliche ever used. It’s created entirely with stock footage from company Dissolve. This could be a brand video from hundreds of corporate videos. Use the ideas if you like, but of course not the footage unless you license it. It’s clever marketing for dissolve.com. It is a good example of how you could use stock footage. See also Using Only Stock Footage.

This video is based on a written piece by Kendra Eash, originally published on McSweeney’s Internet Tendency


This is a
Generic
Brand
Video.

By Kendra Eash

“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.”

Keep Reading...

Transfer videotapes

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]

Read More

Happy Birthday to the Man Who Invented Television

Philo Taylor Farnsworth (August 19, 1906 – March 11, 1971) was an American inventor and television pioneer. Today he would have been 109 years old. To read about the man who invented television and how he did it, click here.

Read More
Black and White Film

Beautiful Black and White Film 1934

Evelyn Prentice is a 1934 film starring William Powell and Myrna Loy, and featuring Una Merkel and Rosalind Russell in her film debut. The movie was filmed between the original Thin Man and the first of its sequels. The Thin Man series is comedy-mysteries based on the novel of the same name by Dashiell Hammett. […]

Read More
Signma 200mm - 500mm lens Funniest Reviews

Sigma 200-500mm Lens -Funniest Customer Reviews Ever

The Sigma 200 – 500mm with a Nikon F mount is an amazing lens. It has an aperture of F2.8 at the 500mm end and F5.6 at the 1000mm focal length. It’s a heavy one at 35 pounds. It’s pretty amazing. The only real catch I see is its price : $25,999.00. The customer reviewers […]

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award