For Readers of the book "Secrets of Producing and Selling Successful Videos."

Secrets of Producing and Selling Successful Videos.”

trainer and speaker products to sell

Why not Produce an $800 DVD?

Take a look at a new DVD entitled Customer Service Zone . Could you produce a video with this kind of price tag?

Publicize

As you’ll recall from the book I explain how the book business and the video business are so similar. Well I’ve been promoting the book to likely outlets and the campaign has been working. So far the book has great reviews in Event DV Magazine and Camcorder and Computer Video Magazine. I’ve been interviewed on The Creative Planet Podcast and the press release has also done well. Here’s where Google finds the book and the press release on the Internet.

What the point? you may ask. I’m not just tooting my own horn. The point is that this kind of publicity is something you can do for your own videos. In fact, you must do it because this will lead to sales. It certainly has for my book.

Marketing Class

Sales of the DVD The Secret has been astounding.The marketing alone is worthy of a graduate level college course. Here’s what Newsweek magazine says about it:

Decoding ‘The Secret

Oprah lives by it. Millions are reading it. The latest self-help sensation claims we can change our lives by thinking. But this ‘new thought’ may just be new marketing.

The Secret DVD has dropped to only #3 position in the Sales Rank DVD section of Amazon.com, but this may be because there are several editions out – the original edition, the expanded edition, etc.

Thinking about Topics

As we discuss in the book, you need to spend time looking at the Amazon list of special interest DVDs and see what is selling. You don’t necessarily want to be chasing fads unless you can produce a compelling video very quickly, but you do want to stay in touch with the trends.

Many of you who are in the video production business will be inclined to dream up titles of videos you’d like to produce and sell to the video production community. This may not be the smartest move if you want to make money in this game. I can hear the chorus now – “Hal doesn’t want any more videos to compete with the titles he sells.”

To tell you the truth, I’m not too concerned about that because VideoUniversity.com has been a market force for ten years and it is not going away. The reason I advise you to look for other topics is that the videos which teach some aspect of video production are a flooded market. Just look at the online stores for sites like WEVA and 4Ever. There are so many available titles for wedding videographers. All the most successful wedding videographers sell their own DVDs. I talk about this in more detail in the book.

Instead of producing videos about video production, what if you once worked in the postcard printing business and decided to produce videos about how to sell more postcard printing. These videos would appeal to owners of printing businesses who specialize in postcards. Now I have not studied this market, but this could be a much more profitable topic than video production if there are no postcard videos available and if there are publications and web site where you can reach the postcard printers. I admit to know nothing about postcard printing but I hope you see the point – look for under served markets, rather than saturated markets.

More to come.

Hal

Author of

Secrets of Producing and Selling Successful Videos.

How to Make Money with DVDs and Streaming Video

Keep Reading...

Say Goodbye to MythBusters

MythBusters show ends in January after 13 years on Discovery.

Read More
Transfer videotapes

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]

Read More
Drive Recovery

Free Data Recovery for Harvey and Irma Hurricane Victims

DriverSavers is offering free data recovery service for victims of Hurricane Harvey and Hurricane Irma who have water damaged devices resulting from the flooding. Because exposure to water and air cause corrosion on electronic circuitry, they have set deadlines for these devices: September 15th for Harvey devices and September 30th for Irma devices. There is […]

Read More

Incredible Movi Stabilizer, Game Changer?

The MōVI M10 is produced by Freefly Systems of Seattle WA. The device is a digital, 3-axis, gyro-stabilized camera gimbal.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award