How To Leverage YouTube

In the February VU newsletter I wrote about the importance of having a promotional video for your company on YouTube. YouTube is one of the most popular web sites in the world, ranking number five in a recent Neilson report. After Google, YouTube is the most active search engine!

Instead of a promotional video, this time let’s produce an information video. It can’t just be any information. If you have a web site, look at the most popular articles on your site. If you don’t have a web site, you’ll have to dig around to find the topic that is very important to your customers. When you have that topic, you’re going to write a short, pithy article about it. If you can’t write, hire a writer. Make it two to five minutes. The average reading speed is about 200 words a minute so you will want an article that is between 400 and 1000 words. Shorter is better. Make it very helpful without any fluff. Teach your audience, give them a tutorial, and/or make them laugh. You might end with a question which designed to bring comments or invite viewers to rate your video. Let them know you’ll post more videos.

You’re going to read this article on camera. One way to do that is to place your camera right above your computer monitor facing you so you can read from the screen. Be sure to use a lavaliere mic or a directional mic and test the quality of audio. Dress the background. Put a nice soft light on your face. This video does not have to have high production values, but it does have to provide valuable information for your target audience. Giving away helpful information is one of the most effective marketing strategies.


Practice reading your script. Record it several times till you have a good reading. Edit as needed. It’s easy to open a YouTube account and upload your video. It’s very important to give it the right name. If this is an article you had written for your web site, you could use the title of the article. The title needs to be clear and descriptive. Don’t try to be cute. Boil it down to a descriptive headline. Think what people would search for. Don’t use adjectives in the name of your video. In the YouTube descriptions be sure to include a link back to your web site. Enable comments on your video. Hopefully people will ask questions. Help them and invite them to your web site. Here’s some more help on how to promote using YouTube http://www.youtube.com/watch?v=-z3cQffv-CI

Get involved in the Youtube community and make lots of friends. This is a very important site for video producers. To make this marketing strategy work, you’ll want to produce several videos for the same audience. If you do, I think you’ll be pleasantly surprised at the results.


Keep Reading...

faces places

Faces Places – Art Documentary/Road Movie

An 89-year old leading figure of the French New Wave, and an acclaimed 33 year-old French photographer and muralist co-direct this French art documentary/road movie. They travel in a photo van which has a photo booth and an oversized printer. Their mission is to make portraits of ordinary people. These portraits are super enlarged so […]

Read More
Eclipse Burned These Cameras

Eclipse Burned These Cameras

The Solar Eclipse Burned These Cameras

Read More

Brilliant Video Sells Used Honda for $20,000

    This video has had over 6 million views in two weeks. They were asking $500 for the car. They received from Carmax a hilarious-but-real offer to buy the car for $20,000. They accepted and sold the car to Carmax. Here’s the Carmax video that bid $20,000 for the car.

Read More
OK Go One Moment Music Video

Amazing OK Go One Moment Music Video

The OK Go One Moment Music Video proves the importannce of planning and mathematics in extreme slow motion.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award