Excerpted from the book Wedding Video for Profit
- Referrals are the key to a profitable wedding video business. Unlike ads, referred clients costs nothing to book and much of the selling has often already done for you. With referred clients, price is often a minor issue. Start today to launch a methodical campaign to boost your rate of referrals.
- Testimonials are one of the most powerful marketing techniques you can use. Solicit testimonials from every one of your clients using a feedback form. Use these testimonials in all of your marketing materials including letters you send to other wedding professionals.
- Use a “smart contract” contract to insure that payments terms, non-refundable deposits, and other vital issues are clearly stated before the job begins. For a complete set of 10 wedding video contracts on CD ROM, with forms and proven sales materials see Wedding Video For Profit.
- Focus on prospects who can afford to pay more. You’ll avoid self-defeating price wars and enhance your credibility with other wedding professionals who can provide a steady source of referrals. Higher priced packages create more opportunities for additional sales.
- Test new rates and packages regularly. Even if you think you could never sell a package that costs a thousand dollars more, add a “Supreme Package” to your rate sheet. If you have three different package prices, most people will choose your middle package, but there are always a few who will go for your higher-priced Supreme Package that includes everything.
- Work with a good accountant so your home business will be entitled to thousands of dollars of legal tax deductions. A home office that meets certain requirements will enable you to deduct a percentage of your home expenses including: mortgage interest, electricity, telephone, garbage pickup, and many others.
David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]Read More
Slow motion makes nearly everything look better. Apple’s new iPhone 5s can do something no other smart phone cannot do – shoot 120 fps. The Canon 7D, the Panasonic GH3 and G5, Sony NEX 5, 6, 7, as well as my own Sony Ea50 all shoot 50p/60p. Straight out of the camera it looks pretty […]Read More
GoPro and Google have joined forces to create a Virtual Reality camera rig with 16 GoPro HERO4 cameras. It’s called Jump. It can transform 16 pieces of video into one stereoscopic 360 degree VR video. The 360 degree camera array allows all 16 cameras to act as one. This makes camera syncing easy, and includes […]Read More