LinkedIn For Video Producers

Did you know that in 2014 the median income on LinkedIn was $75,000 per year? On Facebook, the median income was less than half that amount – $35,000 per year.  LinkedIn for video producers looking for clients, is a no-brainer. But LinkedIn is underused by many video producers.

Of all the social media, LinkedIn can be a great way to get in touch with prospective clients through your existing network of business associates, friends and family. So let’s start using LinkedIn to get more business. Assuming you have a LinkedIn profile, make sure you have done a complete job of filling out your profile, including work history and links to videos you have produced. If you don’t have videos, volunteer to produce a promotional video for a non-profit in your town. Put it online and link to that.

It All Begins With A Great Profile
Your LinkedIn is profile is like a resume only better and it is one of the first places a prospective client will look when he or she wants to learn more about you. Make sure your profile shines. Include a good photo of yourself, perhaps an informal shot in a video production environment.

Get your own LinkedIn URL. The default URL is not nearly as good as the direct address you can get. Click the “Edit Profile”, and look at the section right under your profile picture. Click this and you’ll be able to customize your URL. An address like is so much better than the default address they give you. This new address is ideal for printing on your business cards, and any other printed materials.

Some people think it is unwise to use their real name on their website and other places. They’d rather use a company name. This is a big mistake because anyone who may want to hire you will check up on who you are. Using a company name without a person’s name looks like you’re trying to hide something.

In your profile, make sure to fill out the contact info including phone and email.

Connect With Professional Contacts You Know
It takes about seven exposures for a customer to recognize a new company. So after you meet someone, reinforce your brand by connecting with them on LinkedIn.

Not only does this reduce the seven-exposures to six, but it opens the door to put you in front of your target with profile updates, your job news or milestones, published articles, and other communications. Once your number of connections has reached a critical mass – perhaps 500 – you will be surprised at how many people in LinkedIn are now just one or two connections away from you.

There are some pretty good groups on LinkedIn. Join groups that you would expect your target client to be a member of. Participate.

Just being connect to lots of people is not the goal. You want to build relationships with your new connections. Start conversations, offer to help with problems, ask advice. Build relationships.

Keep Reading...

Drone Case Settles: Pirker Vs FAA

Drone Case Settles: Pirker v FAA

Drone Case Settles This is a still from the video for which Pirker was fined. The full video is available in the link below. This case has finally been settled. In 2011 Raphael Pirker had been fined $10,000 by the FAA for using a Zephyr drone to capture aerial shots of the University of Virginia […]

Read More
police body cameras

Time for Police Body Cameras

by Hal Landen This is a promotional video from Reveal Media, a company which manufactures police body cameras. Other manufacturers include Panasonic and Wolfcom. It’s Time for Police Body Cameras Body cameras also known as body worn video are typically used by law enforcement to record interactions with the public and to collect evidence at […]

Read More
Google Cardboard Virtual Reality Headset

Google Cardboard DIY Virtual Reality Headset

Google Cardboard DIY Virtual Reality Headset can be built in an hour and may change the world.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
    Videography Magazine's
    "Website of the Month" Award
    PC Magazine Online "Best Desktop Video Site" Award
    CyberFilm School's "FOUR STAR" Award