Marketing Tip For Video Producers

Business partners growing the business.
Partner With Web Designers – You Will Both Sell More

 

Video producers and web designers have a lot more in common than you might think. Some web designers offer video services and some producers offer web services. When you think about it, it makes perfect sense because video is needed on business web sites, right? I should clarify one thing – web marketing companies may be more aggressive in pushing video than web designers. But smart web design is about marketing and most web designers probably also offer some web marketing services along with pure design services.

When you produce a business video you know it’s probably headed for YouTube and Vimeo. In many cases, that’s part of your job – to get it on the web and promote it.

From the client’s point of view, it’s all part of the same thing so don’t you think it would be more convenient for the client and more profitable for the producer and the designer to cross promote each others’ services?

Start by getting to know some local web design/marketing companies. A small company, perhaps a one man or woman band is about the right size. They need to be skilled in web work and they need to be quite reliable. Ideally you’d be able to choose three or four of the top candidates and give them each a small job so you can see what it’s like to work with them. But your web site may not need that much work or you don’t have web job big enough. So the next best thing may be to buy them lunch and get to know them.

Of course you’ll want to have a carrot ready to offer them. I won’t tell you how to do this part other than to suggest a few possibilities:

– Goodwill for everyone: their customers, you, and the web designer.
– Produce a short video testimonial for the designer to use for free. (Make it a great-looking video.)
– Cash is always nice
– Cross Marketing (You add a link from your site to their web design site; and they add a link from their site to your site.)

It doesn’t have to be a strict quid pro quo (this for that trade), but it should be fair for all sides.

Wouldn’t it be nice if you knew you could recommend a web designer to your clients when they need that kind of help. The right relationship with a web company can bring you a video job every month or so. This is step toward the marketing agency approach whereby one company can supply all the marketing needs to a client.

For more great ideas on marketing for video producers see Professional Video Producer.

Keep Reading...

Light Painting With A Quadcopter

Make Night Art with a Quadcopter

(Note: The original video has been removed. This shows the same idea.) Photographing light trails at night has been a popular technique of both still photographers and videographers. We’ve all seen the light trails of night traffic in a time lapse video. Light painting in still photography can be done a couple of ways. One […]

Read More
Commercial Drone Use Now Legal

FAA Approves Drone Use For Real Estate Company

The FAA approved a realtor to use a drone for promoting real estate. He is authorized to use a specific drone. He must

Read More
Kinefinity Mavo Cinema Camera

Affordable 6K Cam Kinefinity Mavo

Two new large format cinema cameras, the Kinefinity Mavo and the Mavo LF, will be compared to the ARRI, Sony, and RED large format cameras. Produced by the Chinese camera company, Kinefinity, these cameras offer 6K resolution at affordable prices. Kinefinity Mavo Tech Specs 6016×4016 open gate resolution CinemaDNG 3:1, 5:1 and 7:1., ProRes 444XQ, […]

Read More
San Jose Police Vs FAA On Drone Use

Police Vs FAA Over Drone Use

Can police use drones? San Jose says yes. FAA says no.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award