Marketing With Digital Video, Description

How To Produce Highly Effective Business Videos for Corporations, Small Business, and Non-Profits

Item #101 145 pages $19.95

by Hal Landen

Buy The Book Here

Summary description:
If you have been shooting and editing video and would like to use those skills to produce business videos, this is the book for you. Even if you are completely inexperienced, you can still produce a professional business video. This eBook teaches you the best strategies, tips, and tricks to produce high quality and effective business videos on low budgets.

Learn by example how to emulate and master the proven techniques of successful business videos, TV commercials, infomercials, video news releases and more. Learn how to hire professional actors, narrators and freelance technicians for a fraction of their normal fees. Learn the three C’s of shooting: Composition, Coverage and Continuity. Master the techniques of professional lighting, editing, directing and much more.

Learn step by step how to produce an effective business video.

Complete description:
If you have been shooting and editing video and would like to use those skills to produce business videos, this is the book for you. Even if you are completely inexperienced, you can still produce a professional business video. This eBook teaches you the best strategies, tips, and tricks to produce high quality and effective business videos on low budgets.

If you are a former producer or on-camera talent for TV news shows, you may never have had the opportunity to produce an entire project without all the resources of the channel. Learning how to produce business videos without lots of help can be an eye-opener. Others have made this transition. You can too.

Produce Business Videos

Learn by example how to emulate and master the proven techniques of successful business videos, TV commercials, infomercials, video news releases and more. Learn how to hire professional actors, narrators and freelance technicians for a fraction of their normal fees. Learn the three C’s of shooting: Composition, Coverage and Continuity. Master the techniques of professional lighting, editing, directing and much more.

A good script is essential for a business video because it provides blueprint for what the final video will look like. The script is the foundation of your relationship with a client. Who are these clients? Every small business owner who has a website, every nonprofit looking for donations and volunteers, every corporation doing business.

If you can write a good letter, this book will teach you how to write a great script using nine of the best types of scenes for a marketing video. Using these proven marketing scenes you can put together a script for a non-profit school or charity, a small business or a Fortune 500. Some of the marketing scenes you will learn to use include Testimonials, How-tos, and “The People of Acme.” Script writing and research is just as important as shooting and editing. And it is often the most profitable aspect of filmmaking since the overhead is so low. Marketing With Digital Video teaches you what questions to ask your client so the video script is precisely targeted to the right audience.

The same script can be produced in a lower budget format or in a higher budget format. While nearly all video today is shot in HD, there are different flavors of HD and different ways to produce a video so you can learn how to offer a business video for just about every budget.

Whether you are using a DSLR or an AVCHD camcorder, you’ll learn tricks-of-the-trade that separate amateur shooters from pros. Aerial shots, for instance, can add a lot to a business video and many clients will want them. But you don’t have to own a quadcopter to offer this service. You can hire someone who does and direct him. This is one of the most important skills of a producer – knowing how to put together the right people for the job and budget.

Before you can tackle the big budget videos, you’ll be grateful to have a slew of low budget videos to produce. They can be a blessing in disguise. You get paid to practice your skills and get your producer act together. Bigger budgets and different types of videos will come your way naturally. When they do, you’ll be thankful you learned to write, shoot, and edit a bunch of smaller business videos. This work will improve your abilities in all those disciplines.

Marketing With Digital Video teaches you how and when to hire skilled freelancers when budgets permit. Freelance writers, shooters and animators and editors, give you the ability to deliver exceptional quality videos that might previously have been beyond your capabilities. Working with freelancers is one of the most important skills a producer develops. Learning this skill alone will pay for the book many times over.

slider
Adding motion to a business video.

If it’s low budget, you will probably do most or all of the various tasks required to produce a business video. When you do enough of these low budget videos, you learn so much more than you would any other way. Think of it as being paid to complete your video production education. What a bargain!

Learn the shooting and editing skills you’ll need to make a great business video. But more importantly you will learn how to produce business videos. Being a business video producer means knowing how to get the job done using the resources your client can afford. For many projects, you will need to shoot and edit and that’s great. When the budget is right, you’ll want to hire very skilled freelancers for part of the job and typically mark up what they charge you.

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Using stock footage from NASA in a business video.

Discover how to produce a business video entirely with stock footage. We’ll show you some great examples as well as some surprising sources for free footage. And since this is an ebook rather than a dead tree book, you can just click on the link and see the video or website we talk about.

If you are not yet editing HD video for clients, we’ll show you how to get the right system set up in a cost-effective manner. Video technology today offers so many more opportunities than ever before. You can specialize in producing very short videos for Vine or Instagram. HTML5 finally breaks the strangle-hold that Adobe Flash had on the video production world. Today there are many good even free alternatives for producers to make interactive videos. These interactive videos are what businesses need. Now you can learn to make exciting interactive videos without the expense and difficulty of learning Flash.
White board videos are another area which are being democratized by technology. You’ll see all the surprising ways you can make white board videos for clients.

If you’re not the technical sort, this book gives you the technical understanding you need without making it complicated. If you’re wondering what equipment you’ll need, this book will simplify your choices. And you can even rent the gear you need just for the job at hand. This is a great way to start.

Learn the tricks of low budget casting for those videos where the client wants a re-enactment or corporate spokesman. Discover how to find and work with a great narrator for a fraction of what they would charge for other producers.

LowerThirdPond5
An (animated) lower third template from Pond5.com

You’ll learn how to get your production company in the newspaper every time you shoot a business video. This tip alone will make your phone ring. Producing a great video isn’t enough. It must be publicized and promoted. You’ll learn all about promoting a video by using the right thumbnail, by choosing the right keywords for a title and much more.

What else you will learn:
The 3 C’S Of Shooting: Composition, Coverage And Continuity
A simple lighting trick that makes lighting so easy and yet gives professional results
Learn what you need to know about memory cards
Work Flow
Sound recording,
Eye Candy – Titles and Graphics for Video,
The art of editing,
Best buyout music libraries,
Business uses of Skype,
Animation & Motion Graphics,
Business use of stop action films,
Time Lapse For Business
Search Engine Optimization (SEO) for video
Keywords in video
Video thumbnail
Social media for business videos
Video hosting
Amazon S3 (Simple Storage Service) for video and web hosting for dirt cheap
iTunes video podcast
Streaming video & webcasting
Business of training videos
DVD Duplication
DVD Longevity
How to Use HTML 5 for better and easier web video than Adobe Flash.

This book will give you the confidence to produce business videos and make you a hero to business owners and non-profit agencies.

It clearly explains step-by-step how to plan and produce a successful business video on a shoestring budget. But most important, learn how to make a business video that pays for itself many times over.

Buy the Book Here

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