Refine Your Demo Reel

The demo reel goes by different names such as demo tape, demo disc, show reel.

Update your reel with your latest projects when they will show off a new, different or better-looking aspect of your work.

Make sure your email, phone number and/or social media site is clear and easy to find. After all the whole point of the reel is for people to contact you.

Keep it less than two minutes. People don’t watch demo reels longer than that.

Ask friends and colleagues for an honest appraisal of the reel. The more the better. Listen closely to their feedback. Give credit at the end to all who contributed to the reel.

Your reel should be prominently linked on your website.

Produce different reels for different markets. A corporate client is not going to be interested in your wedding videos and vice versa. A cinematography reel will be very different from a producer’s reel.

If your reel is to sell your services to small businesses, you might consider designing it as a case study: problem/solution. This may appeal more to the business owner rather than simply showing eye candy or bells and whistles.


Keep Reading...

Bioshock Infinite – An Interactive Feature Film

This video game is one that all video producers should see. Bioshock Infinite is a graphic masterpiece.

Read More
Atomos Ninja 2 Captures Pro Res for Less than $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300

Atomos Ninja 2 Captures Pro Res/DNxHR for under $300 First Pro-Res/DNxHR monitor-recorder under $300 The new Ninja 2 from Atomos captures Apple ProRes and AVID DNxHD recording from HDMI cameras for less than $300. The monitor-recorder allows any HD camera to record to a pro format. It avoids the internal MPEG compression. Your output goes […]

Read More
Robin Williams speaks to the press

The Night I Met Robin Williams At My Front Door

Meeting Robin Williams at my front door.

Read More
Kinefinity Mavo Cinema Camera

Affordable 6K Cam Kinefinity Mavo

Two new large format cinema cameras, the Kinefinity Mavo and the Mavo LF, will be compared to the ARRI, Sony, and RED large format cameras. Produced by the Chinese camera company, Kinefinity, these cameras offer 6K resolution at affordable prices. Kinefinity Mavo Tech Specs 6016×4016 open gate resolution CinemaDNG 3:1, 5:1 and 7:1., ProRes 444XQ, […]

Read More


2 thoughts on “Refine Your Demo Reel

  1. Ondy

    I like your comment “you might consider designing [your small business videos] as a case study: problem/solution. This may appeal more to the business owner rather than simply showing eye candy or bells and whistles.”
    But I don’t really understand what you mean and would benefit from a longer explanation. Give an example.

  2. Hal Post author

    Hi Ondy,

    Thanks for your comment. The technique is often seen on video producers websites as they talk about how a video they produced helped a client overcome lagging sales, misunderstanding from their clients’ clients, etc.

    Here’s a number of videos that use case studies to help market a client’s products and services:

    http://www.simplyzesty.com/Blog/Article/January-2011/10-Of-The-Best-Social-Media-Campaign-Video-Case-Studies

    The case study approach can be a great way to help your clients’ businesses with video.

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award