Refine Your Demo Reel

The demo reel goes by different names such as demo tape, demo disc, show reel.

Update your reel with your latest projects when they will show off a new, different or better-looking aspect of your work.

Make sure your email, phone number and/or social media site is clear and easy to find. After all the whole point of the reel is for people to contact you.

Keep it less than two minutes. People don’t watch demo reels longer than that.

Ask friends and colleagues for an honest appraisal of the reel. The more the better. Listen closely to their feedback. Give credit at the end to all who contributed to the reel.

Your reel should be prominently linked on your website.

Produce different reels for different markets. A corporate client is not going to be interested in your wedding videos and vice versa. A cinematography reel will be very different from a producer’s reel.

If your reel is to sell your services to small businesses, you might consider designing it as a case study: problem/solution. This may appeal more to the business owner rather than simply showing eye candy or bells and whistles.


Keep Reading...

ChromeCast brings YouTube videos to your TV.

Chromecast – Internet Video and Music in Your Living Room

Google's new tiny digital video Internet receiver is called

Read More
Quicktime For Windows Malacious Threat

QuickTime for Windows Vulnerable to Exploit

Trend Micro, the software security company, warns there are two “critical vulnerabilities” in QuickTime for Windows and advises users to uninstall this program immediately. The Homeland Security Department also posted a warning https://www.us-cert.gov/ncas/alerts/TA16-105A based on Trend Micro’s findings and also recommends that PC users remove QuickTime from their systems. Apple stopped supporting QuickTime for Windows, […]

Read More
Growth of Mobile Video

Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices.

Read More
Bob Dylan TV

Bob Dylan TV

Bob Dylan Video or is it TV. It has 16 channels.

Read More


2 thoughts on “Refine Your Demo Reel

  1. Ondy

    I like your comment “you might consider designing [your small business videos] as a case study: problem/solution. This may appeal more to the business owner rather than simply showing eye candy or bells and whistles.”
    But I don’t really understand what you mean and would benefit from a longer explanation. Give an example.

    Reply
  2. Hal Post author

    Hi Ondy,

    Thanks for your comment. The technique is often seen on video producers websites as they talk about how a video they produced helped a client overcome lagging sales, misunderstanding from their clients’ clients, etc.

    Here’s a number of videos that use case studies to help market a client’s products and services:

    http://www.simplyzesty.com/Blog/Article/January-2011/10-Of-The-Best-Social-Media-Campaign-Video-Case-Studies

    The case study approach can be a great way to help your clients’ businesses with video.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award