This is another simple technique that can produce powerful, dazzling business videos. We’ve all seen nighttime city traffic time lapses which, while they are always fun to watch, have almost become a cliche. But time lapses are not just eye candy. Look at this short Instagram video for Ben & Jerry’s ice cream.
Could you use this technique to promote a client’s business? Can you think of other products you could thaw in time lapse? If you wanted to show how waterproof and cold-proof a device is, this could be a good way to do it in a very short video. There are so many ways to use time lapse in business videos. For more information see “How To Use Time Lapse Scenes in Business Videos”