Simplifilm.com produces motion graphic videos as book trailers and app demos. According to one source this is a million dollar video business. They have a great looking website with samples and a blog. Their blog posts were originally written to explain their process to potential clients, but then they discovered that most of their customers came from just two of their blog posts.
One was about writing a script; the second was about choosing a VO narrator, both were aimed, not at video producers, but at their potential business clients. Their most popular post was on a third topic, but that one didn’t convert prospects to customers like the other two.
Chris Johnson, one of the two partners, says those two posts were just an accident. The posts are http://simplifilm.com/writing-software-demo-script/ and http://simplifilm.com/voice-over/.
He says “These posts bring in tens of thousands of dollars, and when people Google the phrases that we own, we win. Our total search traffic is fallen some, because of neglect, but these posts are more than enough to keep us busy.”
The site gets about 6,000 visitors a month. Their videos get about 10,000 video views which is considered modest traffic, but it’s enough to make this a seven-figure business that is growing quickly.
Are you regularly blogging helpful posts aimed at your target market? It’s good for business. Think about the questions your clients ask. What do they want to know about their video? These are the topics to blog about.
Full HD 360-Degree Spherical Panoramic Digital Camera Here’s what my friend Tim Doherty shot with his Ricoh Theta S. Use your mouse to click and slide the view. The Ricoh Theta S is available on Amazon. The Theta S will shoot 1080p HD at 30fps for up to 25 minutes per charge. It can also […]Read More
Drone Case Settles This is a still from the video for which Pirker was fined. The full video is available in the link below. This case has finally been settled. In 2011 Raphael Pirker had been fined $10,000 by the FAA for using a Zephyr drone to capture aerial shots of the University of Virginia […]Read More
The Sigma 200 – 500mm with a Nikon F mount is an amazing lens. It has an aperture of F2.8 at the 500mm end and F5.6 at the 1000mm focal length. It’s a heavy one at 35 pounds. It’s pretty amazing. The only real catch I see is its price : $25,999.00. The customer reviewers […]Read More