by Brad Goodman In just the last five years cinema advertising revenues have jumped 48 percent from $212.3 million in 2002 to $315.1 million in 2003 in North America according to the Cinema Advertising Council. Such double-digit growth in cinema advertising is...
Business of Video
Marketing With Digital Video, Chapter 6 – Preproduction Planning or How To Beat Murphy’s Law Most of the Time
Excerpts from the book Marketing With Digital Video Buy The Book Here © Oak Tree Press ALL RIGHTS RESERVED by Hal Landen THE NEED FOR PLANNING Murphy's Law works overtime in video production. If something can go wrong, it will. Your only defense is planning. Planning...
Marketing With Digital Video Chapter 5 – The Goldmine of Public Domain Stock Footage
Excerpts from the book Marketing With Digital Video Buy The Book Here © Oak Tree Press ALL RIGHTS RESERVED by Hal Landen Remember when I told you to brainstorm any kind of scene you could imagine? And not to worry whether it was practical to produce that scene on a...
Marketing With Digital Video Chapter 4 – Writing The Script
Excerpts from the book Marketing With Digital Video: How To Produce Highly Effective Business Videos For Corporations, Small Businesses and Non-Profits Buy The Book Here © Copyright Oak Tree Press ALL RIGHTS RESERVED by Hal Landen Writing an effective video script is...
Marketing With Digital Video, Chapter 3 – The Script Overview
Excerpts from the book Marketing With Digital Video Buy The Book Here © Oak Tree Press ALL RIGHTS RESERVED by Hal Landen IMPORTANCE OF THE SCRIPT Script Preliminaries Great movies, television and videos all begin with great scripts. More than any other single factor,...
Marketing With Digital, Video Chapter 2 – Scenes From A Marketing Video
Excerpts from the book Marketing With Digital Video Buy The Book Here © Oak Tree Press ALL RIGHTS RESERVED by Hal Landen The following eight types of scenes can be used to construct almost any marketing video: Still Photographs Testimonials Manufacturing Process...
Marketing With Digital Video, Chapter 1 – The Elements of Video
Excerpts from the Second Edition of the book Marketing With Digital Video. Buy The New Third Edition of The Book Here © Copyright Oak Tree Press ALL RIGHTS RESERVED by Hal Landen This book will guide you through the three interrelated steps of every video and film:...
Marketing With Digital Video, Table of Contents
How To Create A Winning Video For Your Small Business or Non-Profit Table of Contents Buy the book Contents About the Author Preface Acknowledgments Foreword Chapter 1 - The Elements Of Video 1 * Why Video * Learn From Great TV Commercials * The Video Script * Three...
Marketing With Digital Video, Reviews and Comments
Buy The Book Here What others say about the book Marketing With Digital Video... (These comments are about previous editions of the book.) "It's not too often that a book written for the absolute beginner in a subject also turns out to be a useful text for the...
Marketing With Digital Video, Description
How To Produce Highly Effective Business Videos for Corporations, Small Business, and Non-Profits Item #101 145 pages $19.95 by Hal Landen Buy The Book Here Summary description: If you have been shooting and editing video and would like to use those skills to produce...
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