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Produce A Superbowl Doritos Ad and Win $1,000,000
Can you produce a very funny, action-packed or just awesome 30-second spot in the next couple weeks? If so, you could win a million bucks. But don’t delay. The deadline is one second before noon CT, Nov. 16, 2012. Your ad must be exactly 30 seconds and not use any copyrighted material or have been published elsewhere. Read the complete rules here. To enter, you must go to the official page on Facebook Click on the DORITOS Crash the Super Bowl Application. Agree to and allow the app. You’re allowed a total of ten submissions. There are prizes for $1,000,000, $600,000, $400,000 and five $25,000. The winner will also get to work with Michael Bay who directed Transformers.
Vimeo Adds “Tip Jar” for Producers
Vimeo has just added a Tip Jar which enables viewers to “like” a film with money. To enable the Tip Jar on your video, you must have a Vimeo Plus or Pro account. This is good news for filmmakers. Vimeo apps are available for iPad, iPhone, and Android. Vimeo can also be seen on Roku, Boxee, Google TV, and Apple TV.
The independent filmmaking community has long been partial to Vimeo as a video hosting site. Out of the 65 million unique visitors per month, a great many are film lovers. This tip function puts Vimeo in the realm of crowdfunding sites. Like the others, Vimeo takes a cut – 15%, which is more than most, but at least they don’t make you wait long for it.
So now when a viewer discovers a video she likes, perhaps a tutorial, and wants to thank the filmmaker for it, the new Tip Jar is an easy way to reward helpful or entertaining films. But even better is that early next year Vimeo’s pay-to-view will debut. Filmmakers and producers will be able to charge for viewing their videos. One thing that is different with Vimeo’s Video-On-Demand (VOD) is that anyone with a Vimeo Pro account can use it. Amazon and ITunes, on the other hand, make filmmakers go through an intermediary like Distribber.
Vimeo also has a new music store where filmmakers can find and license music to legally use in their films.
If you’re looking for exposure, YouTube has tons more traffic and it is the second most popular search engine in the world, but if you’re looking for an artistic community, Vimeo wins hands down. Vimeo does not run ads before or on top of videos like YouTube does. What to do? Use BOTH of them and get even more exposure.
Crowdsourcing Commercials With Poptent
An example of a Poptent video for Paypal that was purchased for $7500.
Poptent is a crowdsource exchange that connects producers with advertisers. The arrangement produces thousands of commercial videos each year for clients which include numerous Fortune 500 brands and agencies.
One of the Superbowl XLVI ads was produced by a poptent producer. Thirty-five of Poptent’s top producers were invited to submit their creative vision for Dannon OIKOS yogurt featuring John Stamos and positioning OIKOS as “Possibly the best yogurt in the world.” One production was chosen and the producer paid.
How It Works
Advertisers, agencies or brands post a “Creative Brief” explaining the video assignment and what they are willing to pay. The producer works on spec and takes most of the risk when they produce a video in a contest arrangement. The payment for these videos tends to be $7,500 to $10,000. The client guarantees they will purchase a video(s) from at least one of the producers. There are also cash awards for videos which are not purchased.
There are open assignments and invite assignments. Invite is for a smaller group of experienced producers.
The Open Assignments
Poptent works with the brand to help shape the creative brief in a way that will best speak to the community and attract on-point, quality submissions.
The brand provides electronic assets to assist in the creation of the videos (logos, pictures, music, styles guides, etc.).
Poptent creates a custom landing page for the assignment, where creators can read the creative brief, download the assets, and ask questions.
Then producers have 30 – 45 days to produce their videos and upload them. The brand selects which videos they wish to purchase for use.
Jared Cicon who hosts http://videocontestking.wordpress.com ,a site for video contests talks about his experiences with Poptent, “In 2011, I submitted 8 commercial projects to 8 assignments on the poptent.net website. Half of my submissions were purchased by the brand. This year, I have so far produced 4 commercials for different assignments whose conclusions elapsed. I won (sold) only one of the four submissions, and lost three. Six weeks of production work (four commercials) for a gross payment of $7,500.00. Amortized, I was paid (gross) only about $1,850.00 apiece for the each of the four submissions.”
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