Promoting Videos & Streaming Video

Producing a great video is only half the battle. The target audience must find that video. Some obvious ways to promote the video include linking to it in newsletters, websites, and printed materials. An email signature could include a short enticing title and link to the video. But this kind or promotion will only go so far.

The lines are blurring between the different skill sets of video production and marketing. A video producer also needs to become good at online marketing. Imagine how much this increases your value to the client.

Some of the most powerful marketing tools for videos are the titles, tags and descriptions of the video. These are all text-based information called metadata. This is data about data and is especially important for videos because video, unlike a text document, does not include keywords as text. It is the keywords that computers and search engines use to search for content in videos. Keywords represent the content to search engines. So using the right keywords is crucial when it comes to being found by search engines.

Metadata is attached to the file or video and can also include copyright information, author, keywords, file size, media format, people, place, closed captioning and subtitling information, and lots more. Clever producers use keywords in the name of their video files for promoting videos…

Excerpted from Marketing With Digital Video.

Keep Reading...

Lufthansa and DJI Drone Technology

Lufthansa & DJI Develop Commercial Drone Technology

Lufthansa and DJI Drone Technology Lufthansa Aerial Services, a division of Lufthansa Consulting, today signed a deal with DJI to use the world’s leading drone-maker’s aerial platforms to develop commercial applications for its key customers. A recent pilot project to inspect rotor blades on wind turbines was just completed by the Lufthansa and DJI. Other […]

Read More
Light Painting With A Quadcopter

Make Night Art with a Quadcopter

Photographing light trails at night has been a popular technique of both still photographers and videographers. We’ve all seen the light trails of night traffic in a time lapse video. Light painting in still photography can be done a couple of ways. One way is to take a long exposure and move the lights during […]

Read More
video

How To Coil Audio and Video Cables

Thanks to the London School of Sound.

Read More
The Future of Smart Drones

The Future of Smart Drones – The 3DRSolo

The 3DR Solo is the future of smart drones.

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award