Producing a great video is only half the battle. The target audience must find that video. Some obvious ways to promote the video include linking to it in newsletters, websites, and printed materials. An email signature could include a short enticing title and link to the video. But this kind or promotion will only go so far.
The lines are blurring between the different skill sets of video production and marketing. A video producer also needs to become good at online marketing. Imagine how much this increases your value to the client.
Some of the most powerful marketing tools for videos are the titles, tags and descriptions of the video. These are all text-based information called metadata. This is data about data and is especially important for videos because video, unlike a text document, does not include keywords as text. It is the keywords that computers and search engines use to search for content in videos. Keywords represent the content to search engines. So using the right keywords is crucial when it comes to being found by search engines.
Metadata is attached to the file or video and can also include copyright information, author, keywords, file size, media format, people, place, closed captioning and subtitling information, and lots more. Clever producers use keywords in the name of their video files for promoting videos…
Excerpted from Marketing With Digital Video.
The Black Betty Camera looks like a 16mm film camera, but it's a custom-designed housing that includes a Silicon Imaging SI-2K Mini Camera Head and an Apple Mac Mini. The camera head produces digital cinema class 2048x1152 resolution. The SI-2K Mini camera head has been as a second camera in films like Slumdog Millionare and 127 Hours.The small form Mac Mini is Apple's first computer to include an HDMI video port.Read More
Orson Welles’ unfinished final film, “The Other Side of the Wind,” is about to be completed. Netflix has acquired global rights to ‘The Other Side of the Wind” and is financing the completion. To complete the film the producers have hired an Academy Award winning editor and an Academy Award winning sound mixer, Bob Murawski […]Read More