Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.
Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:
1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)
Excerpted from Marketing With Digital Video.
Khaled Khatib working on the Oscar-winning documentary short “The White Helmets.” “The White Helmets” tells the story of a group of civilian volunteers in Aleppo who search for and rescue bombing victims. The White Helmets often claw out the rubble with their bare hands. They have saved over 78,000 people who were buried from the […]Read More
A company called JK Imaging has licensed the Kodak name. The agreement enables JK Imaging to manufacture and sell Kodak branded digital imaging products. One of the most intriguing is the Kodak PixPro SP360. It captures 1080p video with a 360º field of view. This 360° HD Action Camera pairs with smart phones via WiFi […]Read More
Blackmagic Pocket Cinema Camera now has an Active Speed Booster for Canon EF lenses. This opens up a vast array of great lenses.Read More
Change the settings on your player to 2160p (4K) Need some great background for a title sequence or other use? NASA footage is in the public domain because like all government video, this NASA 4K video was produced with U.S. taxpayer dollars. The footage is easily available on the NASA website and on YouTube. And […]Read More