Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.
Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:
1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)
Excerpted from Marketing With Digital Video.