Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.
Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:
1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)
Excerpted from Marketing With Digital Video.
Every day some 8 Billion videos are viewed on Facebook, but most of them are viewed silently. As you probably know, video on Facebook plays automatically, but the sound is off by default. And most people really do not want to turn the sound on. So if you’re trying to promote anything with a video […]Read More
Photographing light trails at night has been a popular technique of both still photographers and videographers. We’ve all seen the light trails of night traffic in a time lapse video. Light painting in still photography can be done a couple of ways. One way is to take a long exposure and move the lights during […]Read More