Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.
Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:
1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)
Excerpted from Marketing With Digital Video.
Here’s how YouTube Red describes their new offering: Enjoy ad-free and music videos whenever you sign in to YouTube or a YouTube app—on your mobile device, desktop, or enabled TV. Save videos and songs on your mobile device to watch offline. Connect with your favorite gamers without the ads. $9.99/month 1-month free trial. While we […]Read More
Khaled Khatib working on the Oscar-winning documentary short “The White Helmets.” “The White Helmets” tells the story of a group of civilian volunteers in Aleppo who search for and rescue bombing victims. The White Helmets often claw out the rubble with their bare hands. They have saved over 78,000 people who were buried from the […]Read More
GoPro HERO4 Session Camera Price Cut From $399 to $199 The GoPro HERO4 Session Camera is the smallest, lightest GoPro yet. It features easy one-button control to power up and capture videos or stills with one press. The camera captures 1080p60; 720p100; and 1440p30 video. This camera is waterproof down to 33 feet so it […]Read More