SEO for Video

Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.

Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:

1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)

Excerpted from Marketing With Digital Video.

Keep Reading...

Bob Dylan TV

Bob Dylan TV

Bob Dylan Video or is it TV. It has 16 channels.

Read More
Ricoh S VR Camera

Ricoh Theta S VR Footage

Full HD 360-Degree Spherical Panoramic Digital Camera Here’s what my friend Tim Doherty shot with his Ricoh Theta S. Use your mouse to click and slide the view. The Ricoh Theta S is available on Amazon. The Theta S will shoot 1080p HD at 30fps for up to 25 minutes per charge. It can also […]

Read More
Newport Jazz Festival

A Moveable Feast

Newport Harbor, Rhode Island, Sunday, August 6, 2017 (This is a vacation day. It has nothing to do with the video business.)   The Newport Jazz Festival is an amazing event, not just for the music even though the music is usually wonderful. One of the things that makes it so remarkable is that it […]

Read More
Google and GoPro Make 16 Cam VR Rig

Wanted: Filmmakers To Test Google’s GoPro VR Camera Rig

GoPro and Google have joined forces to create a Virtual Reality camera rig with 16 GoPro HERO4 cameras. It’s called Jump. It can transform 16 pieces of video into one stereoscopic 360 degree VR video. The 360 degree camera array allows all 16 cameras to act as one. This makes camera syncing easy, and includes […]

Read More


Leave a Reply

Your email address will not be published. Required fields are marked *


  • Forbes Magazine calls VideoUniversity one of the best business-to-business sites for digital video production.
  • WINNER
    Videography Magazine's
    "Website of the Month" Award
  • WINNER
    PC Magazine Online "Best Desktop Video Site" Award
  • WINNER
    CyberFilm School's "FOUR STAR" Award