Whether you do any search engine optimization (SEO) for your client’s video or not, it is worth understanding how to get more attention for a video.
Search Engine Optimization or SEO is the process of affecting the visibility of a website, web page, or video in a search engine’s unpaid results – often referred to as “natural,” or “organic,” results. Being on the first page of the Search Engine Results Page (SERP) brings many more visitors to a page than being on the second or later SERP pages. Researching the best keywords is the beginning of this process we’ll call SEO for Video. Here’s an abbreviated instruction on how to do keyword research:
1. Make a list of important, relevant topics based on what you know about your client’s business…
(five more steps in the book)
Excerpted from Marketing With Digital Video.
Every day some 8 Billion videos are viewed on Facebook, but most of them are viewed silently. As you probably know, video on Facebook plays automatically, but the sound is off by default. And most people really do not want to turn the sound on. So if you’re trying to promote anything with a video […]Read More
Khaled Khatib working on the Oscar-winning documentary short “The White Helmets.” “The White Helmets” tells the story of a group of civilian volunteers in Aleppo who search for and rescue bombing victims. The White Helmets often claw out the rubble with their bare hands. They have saved over 78,000 people who were buried from the […]Read More
This video shows you how to make car shots without spending a fortune. These shots work in so many types of films.Read More
A company called JK Imaging has licensed the Kodak name. The agreement enables JK Imaging to manufacture and sell Kodak branded digital imaging products. One of the most intriguing is the Kodak PixPro SP360. It captures 1080p video with a 360º field of view. This 360° HD Action Camera pairs with smart phones via WiFi […]Read More