After Effects, also called AE is the flagship program for motion graphics. It can animate, alter and composite media in 2D and 3D space. 2D designs created in a program like Illustrator can be brought in, animated and manipulated to create a motion graphics piece. If you can imagine an effect, After Effects can most likely help you create it. There are hundreds of third party plug-ins for After Effects that can easily create effects in AE with particles, blurs and lots more.
This program has some very important capabilities that every video producer should know. It may not be appropriate for you to learn it. Learning AE doesn’t fit all producers. In fact some producers rightfully say, they would never spend the time to get good enough to do much with it, or they don’t want to learn it, etc. A producer, after all, only needs to get the job done, not necessarily by mastering and performing all the various disciplines involved in a high level video production.
It’s very much in your interest to develop a couple of relationships with motion graphics artists who are skilled at AE. Developing these contacts becomes what I call your Golden Rolodex (For more information see the Professional Video Producer course.) So far this is all pretty straightforward, but one thing many producers don’t do is learn what can be easily done in AE and what cannot. You don’t have to know how to change the sky, remove a mic boom from a shot, correct shaky footage, etc. But you do have to have a sense about what kinds of things you or a motion graphic artist can do quickly (inexpensively) in AE.
There is some help I can offer you right now. A group called the San Diego Filmmakers recently contacted me. While I was including them in our directory of Video Associations, I discovered a video of Eric Addison who demonstrating some of the most useful capabilities of AE. The video is over an hour, but I think you will enjoy it as I did and I know it will help you understand some the things an AE artist could do for you. If after a shoot, you later found a logo or boom shadow that shouldn’t be there, After Effects can crop it out.
If you are going to be any kind of green screen work, you may want to explore some of the other software tools he demonstrates.
Some of the techniques may seem more appropriate for a feature film, but these same techniques are often used in high end corporate videos. I’ve seen an After Effect artist use the program in a wedding video to remove a person that should not have been seen in a particular shot. And if you work with an After Effects artist on a couple of jobs, you may decide you do want ro try your hand at it and get the program.
Some other sites of Motion Graphics artists:
You’ve seen Skycam in operation in NFL games and in feature films for those remarkable shots that seem to follow the ball in the air. Skycam is a computer-controlled, stabilized, cable-suspended aerial camera system. It maneuvers the camera through three dimensions often over a football field or arena. The camera package weighs over 30 lbs. […]Read More
Sometimes simple is better. This is the kind of business video you could do for your clients. It’s effective and relatively easy to produce. There’s no fancy graphics or After Effects work. A simple sound track with VO and one instrument music. Most of the lighting was available light. But just because the video seems […]Read More
Maria Callas, the legendary opera star, was according to the NY Times the greatest singer of the 20th Century. She died in 1977, but she performs in a new concert with a live orchestra. A company called Base Hologram is using an old technique called Peppers Ghost with new technology. They are offering the result […]Read More