It's almost tax time so why not get a jump on it and start organizing your numbers now. There are a number of issues you'll want to consider. For instance, the home office deduction is one of the most misunderstood IRS rules. Here's some of what the IRS says about...
Business of Video
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By: Anthony Burokas When it comes to getting exposure for your company, you can buy print ads, buy online ads, buy postcards & mailers, buy a table at a local event show, and after a while, you will see people start to get to know you and your brand. But...
Local SEO For Your Video Business
How does your website rank in local searches? If you are offering video services such as weddings, duplication, transfers, corporate videos or others, your customers must be able to find you in a Google search such as “wedding video Podunk, Iowa” or...
Complaining Clients And How They Help Your Video Business
Complaining clients help your business more than clients who praise your business. Sounds crazy, but look at these statistics from "Consumer Complaint Handling in America: An Update Study," by the White House Office of Consumer Affairs. 4% of dissatisfied clients...
Makeup and Wardrobe Hints for On-Camera Talent
Everybody on camera should wear makeup -even if it's just a little bit of powder to dull the reflections from lights. If you're going to be appearing on camera, it's important to you (and to your producers) that you look your best. Here's a few tips on the proper use...
Quick Response Codes For Video
The technology that has been wildly popular in Asia and Europe, has finally become prevalent in the US as well. They are called "QR codes." By now you're undoubtedly used to seeing these strange looking codes. Quick Response codes are bar codes which do not require a...
Low Budget Casting
Casting is King by Hal Landen “Seventy-five percent of directing is casting.” — Alfred Hitchcock The most important thing a director does is usually casting. With the right cast and a good script, the chances of a successful video or film improve...
More Than Camera Rentals
Your local camera rental house can do more for your business than you might realize. When you get a job that requires equipment you don't own, first see who you know who might own the equipment you need. Then check rental houses. If you're thinking of buying a new...
Post Card Mailing For Video Producers
Despite the Internet, email, twitter and all the other electronic marvels we have for marketing, the lowly postcard is still one of the most cost-effective marketing tools available. Post card mailing should be a regular program in any video business. Here are some of...
How To Leverage YouTube
In the February VU newsletter I wrote about the importance of having a promotional video for your company on YouTube. YouTube is one of the most popular web sites in the world, ranking number five in a recent Neilson report. After Google, YouTube is the most active...
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