VideoUniversity Entrepreneurs

Greetings Fellow Videographer,

When They Can’t Say No

In selling I’ve often found that people hate to say “no.” Perhaps they’re trying to be kind or just don’t want to seen as negative so they’ll delay returning phone calls or emails. Rather than say “no”, they’d like to slip out of it by not answering at all. This puts you in an endless “Waiting For Godot” situation.

Years ago a partner and I were pitching a film idea to a wealthy couple who indicated they’d like to finance the documentary we’d developed. This was over drinks at the Carlyle Hotel in NYC. The fun-filled evening concluded with “yes, we’ll have our accountant call you.”

When they left, we were ecstatic. Being young and naive, we believed them and foolishly spent money we shouldn’t have, celebrating our new investors. The only trouble was that we never heard from their accountant and could not reach either of them on the phone.

The point is that some people just can’t say no. Whether it’s brides-to-be or marketing dudes. If they could say “no”, it would make business so much cleaner and easier. Not getting to “no” is frustrating and a waste of your time.

One strategy I’ve found for getting a timely answer is to set a clear deadline. You may think this risks losing the sale, but most businesses are used to time limits included on bids. And time limits sound reasonable to consumers so most will go for it without question. It’s a grown-up way to do business. It reduces stress and makes good sense for both parties.

If a corporate client takes a long time to get a decision, just ask where they are in the process. And if someone asks for an extension, ask how long they need and give them that time.

The secret to doing this the right way is to be calm, professional, and non-confrontational. Tell them you want their business, but you believe that a clear “no” is as important as a “yes.” You could put it in writing as “This bid and pricing is good for thirty days.”

This will help your business. If you make it part of your pitch, you will never find yourself waiting for the answer that never comes

Clear Contract Improves Business and Business Relationships

A clear contract with your customer is invaluable in preventing problems. For business videos, we recommend Letters of Agreement

Publish and Sell Videos

This on-demand, cloud-based video distribution system is so much better than selling physical DVDs. It’s ideal for video producers, publishers, distributors, or anyone selling a digital product. Setting it up is easy and the rest is hands off. It also works with affiliates, rentals, and subscriptions. Don’t have your own products yet? You can sell other peoples’ videos by just adding them to your store and start making affiliate profits. VideoUniversity is selling videos and digital products using this software and so is Time-Life. There are no monthly fees! Learn the easy way to sell your videos.

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Acrylic Dry Erase Clapboard with Color Sticks (9×11 inches)

Produce High-End Video Biographies
And Charge Up To $15,000 Each
This is a sweet business, especially if you market to the more affluent clients. The secret is learning how to reach them which is a lot easier than you might think. Discover the marketing secrets.

Professional Video Producer: How To Start or Expand a Successful Home-Based Business Producing Corporate Videos
Start part-time or full-time in this lucrative and satisfying work. Earn the respect of small businesses, corporations and non-profits who rely on your expertise. This is an amazing adventure and the best way to pay for video equipment! See if this is the right business for you.

Shoot Legal Video Depositions

for $60 – $100 an hour with a 2 – 4 hour minimum. If your schedule is flexible, this can be an ideal full or part-time business which requires only basic equipment. Start today.

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To Your Success,

Hal Landen
Helping Producers for over 14 Years