Recommendations from clients to others is one of the most effective marketing techniques around. Clients trust other clients. To encourage this, you'll want clients to feel comfortable recommending you. Here are some tips to help: 1. Ask clients, not just about how...
Business of Video
Selling Stock Footage
Still from the James Bond film Skyfall, featuring a giant jellyfish which was created as a stock video by Bass Visuals (http://bassvisuals.com). Many articles advise you to sell Stock Footage, but few give you the whole story. For that you need to listen to the people...
Using Only Stock Footage
What you can do using ONLY Stock Footage? There have been many TV shows, mostly docs, some about World War II that were created entirely with stock footage. The following is a commercial. You may want to watch it first without sound. It may seem simple enough to...
Itinerant Filmmaking
In the 1930s Texas-born filmmaker Melton Barker began to mass produce a short formula film that would star neighborhood kids which he charged their parents for. Barker would repeat this same script in numerous towns changing only the child actors. It was called...
Spend More on Marketing Than Video Equipment
Hi Mr. Landen, There are three things that interested me in your course: #1 is Marketing In your description of the course, I had read that it would show me how to generate business, how to let people know about what I do. That has been my most difficult challenge in...
The Wonderful Change Order Form
If you look closely at the names of those two boats, you'll get the concept that has put many kids through college. The big boat is named Change Order. The small dinghy is named Original Contract. It's a concept I first observed in the construction business. The...
Pricing the Video Job Requires Thinking On Your Feet
Try this as a rule of thumb”¦ If they say how much You say ten If they don’t flinch You say thousand If they don’t flinch You say per hour If they still don’t flinch You say per guy. Thanks to Tripp Clemens, a filmmaker and co-producer for...
The Virtue of Producing Pro Bono Videos
Pro bono is Latin for for the public good. This includes professional work undertaken voluntarily and without payment or at a reduced fee as a public service. The pro bono video project is often performed to gain experience and build a demo reel, to transition into...
Crowdsourcing Commercials With Poptent
An example of a Poptent video for Paypal that was purchased for $7500. Poptent is a crowdsource exchange that connects producers with advertisers. The arrangement produces thousands of commercial videos each year for clients which include numerous Fortune 500 brands...
A Great Time For Documentaries
We've come a long way from the days when the only way you could see a documentary was if you lived in a big city that had an art house theater and happened to know which of the one or two days a particular film was playing. Today, the Internet is exploding with...
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