Business of Video

Digital Video Marketing Is $135 Billion In The US

Digital Video Marketing Is $135 Billion In The US

The video marketing business may be bigger than we thought. A new study by web-based video editing company Magisto finds the video marketing industry will reach $135 Billion in 2017. This number includes video creation, hosting, distribution, analytics and staff. This...

Rent A Drone

Rent A Drone

It is easy to rent a drone. Drone rental companies have sprung up all over. One such drone rental company is called Lens Rentals (lensrentals.com). They offer the Mavic DJI PRO or a Phantom 4 Pro. From a business point of view, you'd think renting drones a risky...

Study Your Competitors

I'll never forget the marketing person from one of my biggest video production contracts. After I won the contract, I met often with Paula, the marketing person, to outline a script and to plan the video. At one point I asked something about my competitors for this...

Kodak High Speed Photo Scanner

As my transfer business has grown, I've kept an eye out for additional services to offer my clients. Video and film were my mainstays. Then I added slide transfers. I had thought a lot about offering photo scans as well, but you can't do that service with a flatbed...