video business

Direct Mail Crash Course

Direct Mail Crash Course

I've been marketing my video transfer service in many different ways.Direct Mail has been very effective in my business and it should be in yours too. In the link above you will see what I discovered about a Post Office program called Every Door Direct which saves a...

Vimeo Price Hike

It was long a favorite of independent filmmakers, but Vimeo's new prices are ending that. Prices have jumped thousands of dollars. One creator had been paying $200/year, but suddenly was asked to pay $3500/year. She was given a week to upgrade her content, decrease...

Photoshop offers NFTs via Content Credentials

As another sign of how big NFTs are becoming, Adobe will begin allowing creators to create Non-fungible tokens or NFTs through a new Photoshop feature. This function will be a part of the 'Content Credentials' project by Adobe. Content Credentials is designed to...

What Producers and Directors Do

What Producers and Directors Do

This excerpt from the Occupational Outlook Handbook is compiled by the US Dept. of Labor Bureau of Labor Statistics. The following is a summary. What the report calls "commercials, and other performing arts productions" also covers corporate video, industrials, and...

To Rent or Buy

With the constant dizzying introduction of new and better cameras and video gear, owning gear can be a real challenge. The danger is that it can lose its value before you have made the final payments. Or that your income from this gear will not meet your projections....

Study Your Competitors

I'll never forget the marketing person from one of my biggest video production contracts. After I won the contract, I met often with Paula, the marketing person, to outline a script and to plan the video. At one point I asked something about my competitors for this...