Tag Archives: marketing

August 24, 2016 | Business of Video | | Comments

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]... Keep reading >


Ten Funniest Superbowl Commercials & Other Contests

Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]... Keep reading >


Best Shared Videos 2015 That Could Have Been Produced On Low Budgets

These are some of the most shared video ads in 2015. I did not include movie trailers, music videos for popular artists or any videos that are not possible without a large budget. I’ve tried to include only those that could be produced by a videographer like you or me. Most of the Best Shared […]... Keep reading >


Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices. ... Keep reading >


A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. […]... Keep reading >


Home Movies Day

If you are transferring home movies (either film or video) as a commercial service, you should know about the non-profit Center For Home Movies . They sponsor Home Movie Day which will be on October 17, 2015. The site also will show you some possibilities you may not have considered. For instance numerous feature-length documentaries […]... Keep reading >


Adobe To Offer New Tools To Make Shoppable Video

This will allow users to click on the products shown in videos and purchase from any device. Marketers can make instant sales. As Adobe says “Creating interactive video is typically expensive and difficult to scale. . . Since it is built on a non-standard player it is difficult to implement across all screens and track […]... Keep reading >


Short Marketing Videos from Vine and Instagram

These short marketing videos are found on Vine and Instagram videos. You could use these styles for any business video. These may be large companies with brands, but the techniques they use are simple and could be used by you to help a small business client. Are you using Vine and Instagram for business videos? […]... Keep reading >


5 Local SEO Tips For Video Producers

Make your video production company come up in the top five search engine results in your region.... Keep reading >


A Great Business Video From LLBean

Sometimes simple is better. This is the kind of business video you could do for your clients. It’s effective and relatively easy to produce. There’s no fancy graphics or After Effects work. A simple sound track with VO and one instrument music. Most of the lighting was available light. But just because the video seems […]... Keep reading >



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