Tag Archives: marketing

December 19, 2017 | Business of Video | | Comments

Christmas Transfer Crunch

I just did a brochure mailing to one of the upscale towns close to me which has in the past supplied a significant percentage of my work and the higher ticket jobs. The printer was supposed to send 1000 brochures every week or two. Instead he mailed all 5500 at once. So I have been […]... Keep reading >


Brilliant Video Sells Used Honda for $20,000

    This video has had over 6 million views in two weeks. They were asking $500 for the car. They received from Carmax a hilarious-but-real offer to buy the car for $20,000. They accepted and sold the car to Carmax. Here’s the Carmax video that bid $20,000 for the car.... Keep reading >


October 24, 2017 | Business of Video | | Comments

Digital Video Marketing Is $135 Billion In The US

The size of the video marketing industry may surprise you. It is larger than TV advertising.... Keep reading >


August 24, 2016 | Business of Video | | Comments

David Pogue says Digitize Those Memory-Filled Cassettes

David Pogue produces videos and writes articles about personal tech issues. His work appears in the NY Times, PBS “Nova,” Yahoo Tech, Scientific American and more. His new article “Digitize Those Memory-Filled Cassettes before They Disintegrate subtitled Bite the bullet and have them digitized—I wish I’d done it sooner. appears in the September 1, 2016 […]... Keep reading >


Ten Funniest Superbowl Commercials & Other Contests

Based on Nielsen’s metered markets, Super Bowl 50 averaged a 49.0 rating, meaning that 49% of U.S. homes with TV sets had the game turned on. That is a remarkable number and no wonder advertisers are willing to spend big bucks for those eyeballs. These are some of the funniest ads to come out of […]... Keep reading >


Best Shared Videos 2015 That Could Have Been Produced On Low Budgets

These are some of the most shared video ads in 2015. I did not include movie trailers, music videos for popular artists or any videos that are not possible without a large budget. I’ve tried to include only those that could be produced by a videographer like you or me. Most of the Best Shared […]... Keep reading >


Study Reveals Growth of Mobile Video

The Growth of Mobile Video means videos should be produced for different devices. ... Keep reading >


A Brilliant Marketing Video For Young Girls

Barbie dolls have often been criticized as a poor role model for young girls. There were comments about Barbie’s unrealistic body standards and a Computer Engineer Barbie who required the help of her male counterparts to get rid of a virus. And there were many other accusations made against Mattel who produced the Barbie doll. […]... Keep reading >


Home Movies Day

If you are transferring home movies (either film or video) as a commercial service, you should know about the non-profit Center For Home Movies . They sponsor Home Movie Day which will be on October 17, 2015. The site also will show you some possibilities you may not have considered. For instance numerous feature-length documentaries […]... Keep reading >


Adobe To Offer New Tools To Make Shoppable Video

This will allow users to click on the products shown in videos and purchase from any device. Marketers can make instant sales. As Adobe says “Creating interactive video is typically expensive and difficult to scale. . . Since it is built on a non-standard player it is difficult to implement across all screens and track […]... Keep reading >



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