marketing

Direct Mail Crash Course

Direct Mail Crash Course

I've been marketing my video transfer service in many different ways.Direct Mail has been very effective in my business and it should be in yours too. In the link above you will see what I discovered about a Post Office program called Every Door Direct which saves a...

How Many Ads Does It Take

How Many Ads Does It Take

If you've been reading this newsletter for a while, you know I have experimented with many marketing and advertising tactics for my video transfer business. I have used yard signs, newspaper ads, direct mail, moving billboards, Local Search Engine Optimization, Google...

Clever QR Commercial

Did you see the Superbowl commercial of the QR code changing colors and bouncing around the screen like the DVD logo? No text, narration, logo or anything. Just the bouncing QR code. It was hard not to scan that code to see what was going on. And that's exactly what...

Local Video Production Networking

Searching Google News is different from just searching Google. Occasionally I do a Google News search for "video production" which sometimes yields interesting stories. Try "video production" but add your town or city. When I did that search for Providence, RI I...

5 Second Super Bowl Ad

5 Second Super Bowl Ad

Reddit, the message board, says they couldn't afford a super bowl ad so they bought just five seconds. Other companies spent millions on ambitious TV commercials made for advertising’s biggest day of the year. Reddit’s tiny ad was made in less than a week and...

Which Marketing Campaign Works Best?

A new customer called yesterday to inquire about transferring her videos. And when the conversation turned to how she found me, she said she saw my newspaper ad. I had not advertised in the paper in about three months. Then she said she also found me online. This kind...

Car Ad Brings Surprising Results

Car Ad Brings Surprising Results

Update: Since writing this last year, the car/billboard continues to makes sales. People take pictures of it and call. Even when it's parked at home, I get a few calls. A good investment. After a lengthy delay due to the virus, the sign company finally finished my car...

Make Your Car a Moving Billboard

Make Your Car a Moving Billboard

Moving Billboard I have been thinking about using my car as a moving billboard. I've seen lots of car wraps, but while most of them are colorful and eye-catching, I have not seen any that are effective sales messages. And they are expensive. A full wrap of an SUV can...

Loss Leader: Small Sales Big Profit

I used to feel badly when a customer brought just one video to transfer. When I added the time I spent on the phone and two meetings with the customer, it was clear that I was not making very much per hour. Fortunately I did not let my feelings show. For as I later...