marketing

Which Marketing Campaign Works Best?

A new customer called yesterday to inquire about transferring her videos. And when the conversation turned to how she found me, she said she saw my newspaper ad. I had not advertised in the paper in about three months. Then she said she also found me online. This kind...

Car Ad Brings Surprising Results

Car Ad Brings Surprising Results

After a lengthy delay due to the virus, the sign company finally finished my car advertisement. I was ambivalent about this for a long time. But there's no turning back now. So first thing I did was to park the car at a busy intersection I had long hoped to try. It...

Make Your Car a Moving Billboard

Make Your Car a Moving Billboard

Moving Billboard I have been thinking about using my car as a moving billboard. I've seen lots of car wraps, but while most of them are colorful and eye-catching, I have not seen any that are effective sales messages. And they are expensive. A full wrap of an SUV can...

Loss Leader: Small Sales Big Profit

I used to feel badly when a customer brought just one video to transfer. When I added the time I spent on the phone and two meetings with the customer that I was not making very much per hour. Fortunately I did not let my feelings show. For as I later learned these...

Drone Video Gets Local Press

Drone Video Gets Local Press

Jason Allard with Uncommon Sense Media posted the nearly two-minute drone video of Belton Court Estate in Barrington, RI. This is the ninth in his "Uncommon's Abandoned" series, which traces the history of historical locations throughout New England. The series...

1,000 Drones Make TIME’s New Cover

1,000 Drones Make TIME’s New Cover

TIME Magazine's latest cover was made by 958 Intel drones that were preprogrammed to create a sky animation of the TIME logo with red border. The Intel drones were also used to create a sky graphic during the Winter Olympics. For the TIME cover, the drones could not...

Google My Business For Video Producers

When people look for a local business like video production or video transfers, most of them use Google. All the various search engines provide their own local business listings. Google calls it "Google My Business." These listings include business names, addresses,...

Is Your Profile Photo Hurting or Helping?

Is Your Profile Photo Hurting or Helping?

You may have a profile photo you use for business, social or dating sites. How viewers see your profile photo is pretty important. But how do you know if your photo is being well received? Wouldn't it be great if you could ask the opinions of hundreds of people of the...

Christmas Transfer Crunch

Christmas Transfer Crunch

I just did a brochure mailing to one of the upscale towns close to me which has in the past supplied a significant percentage of my work and the higher ticket jobs. The printer was supposed to send 1000 brochures every week or two. Instead he mailed all 5500 at once....